Reinterpreting the golden age of travel, Raffles Hotels & Resorts advances with “Hotel Royalty Since 1887” – a new short movie masterpiece with a never-before-seen cast of modern-day royals. Filmed and shot at Raffles Singapore, the birthplace of the brand, the campaign draws from the fundamental spirit of Raffles – showcasing the extraordinary experience the hotel provides.
Bridging Raffles’ noble legacy and its powerful future, the campaign pays tribute to the brand’s rich history and prestige through an innovative, emotive, offbeat, and typical lens – modernizing hotel royalty through a multi-generational cast that has always considered Raffles their luxury brand of choice.
Developed by Accor’s Creative Studio, “Hotel Royalty Since 1887” stars a diverse cast of modern-day royals and celebrated Welsh film director and artist, Peter Greenaway. Renowned for his evocative films with striking imagery, Peter Greenaway brings his powerful vision to this collaboration, the first commercial project of his career.
Showcasing an enchanting, imaginary day in the life at Raffles, the campaign follows a cast of real-life royals – HIRH Catharina von Habsburg, Archduchess of Austria, Princess of Hungary and Bohemia with her mother HIRH Archduchess Anna Gabriele von Habsburg, born von Wrede; HRH Maharaja Sawai Padmanabh Singh, King of Jaipur; George Spencer-Churchill, Marquess of Blandford; HRH Princess Maria-Olympia of Greece and Denmark; and HH Prince Nikolai of Denmark – as they embark on a series of marvellous and whimsical adventures.
Discover the campaign film here: https://youtu.be/ZyavSZKjX-I
Inspired by Raffles’ philosophy of true luxury being not only about what you do, but also about how you feel, the campaign highlights the brand’s position as a destination for the well-travelled; a meeting point for many cultures, infused with international influences – where stories are told, and legends are made.
