A brand born from Johnnie Walker’s rich legacy, Walkers & Co. has a clear vision for collective progress. Established in 2022, the platform embodies a commitment to a brighter and more inclusive future, inviting you to embark on a journey of discovery and collaboration. Here, we take you through the distinct core values and the many offerings of Walkers & Co.
The Core Philosophy
Walkers & Co. isn’t just an extension of Johnnie Walker; it’s a testament to the brand’s enduring dedication to progress. This platform is a vibrant tribute to individuals and communities who defy conventions, break barriers, and dare to sculpt a future imbued with empowerment. At its core, Walkers & Co. celebrates trailblazers who embrace challenges in the pursuit of perpetual growth, with collaboration as the bedrock of shared progress.
Walking the Talk
There’s no denying that we live in a competitive digital world, with a lot of pressure on artists and creators to get millions of views and put out content every day in order to stay relevant. Walkers & Co. has emerged as a haven for creators to do what they do best—create and collaborate—without worrying about algorithmic influence. The platform cultivates an environment where distinctive visions and creative expressions can thrive, championing the values of diversity, inclusion, and the transformative potential of collective growth.
To mark the beginning of this journey, Walkers & Co. was launched with a powerful anthem, ‘Keep Walking’. The groovy number was sung by American singer-songwriter John Legend and the lyrical genius Raja Kumari. The music video also featured Indian queer icon Rani KoHEnur aka Sushant Divgikr and visionary artist Hanif Kureshi. This was a defining moment for the platform, signifying its commitment to those who not only carve their own path but also uplift their communities.
Continuing the Journey with New Walkers
The road to change is a long and exciting journey. In its latest campaign, Walkers & Co. has added two new vibrant creators to its thriving community, Aravani Art Project and Pearl D’Souza. The Aravani Art Project spearheads a ground-breaking movement that empowers the transgender community through visually captivating art, with a core mission of nurturing empathy and understanding. On the other hand, Pearl D’Souza, a dedicated illustrator, fearlessly embraces emotions, challenging societal norms and championing mental health awareness.
These fresh faces in the Walkers & Co. community bring their distinct perspectives and creative talents to the forefront, promising to enhance the platform even further. In doing so, they serve as an inspiration for others, encouraging them to embark on their journeys towards progress.
Embracing Progress Together
Walkers & Co. believes that the path to progress is most effectively navigated as a collective endeavour. By empowering creators to spark inspiration and foster a united community to bring about positive change, the platform extends an open invitation to all. Tune in to Walkers & Co. for a tapestry of stories brimming with resilience, creativity, and inclusivity—the driving force behind a shared journey toward a brighter future.
