After a huge success of the first store in Mumbai, Panerai is launching it second Boutique.

Panerai, the Florentine luxury watchmaking company, announces the opening of its second boutique in Mumbai, India, at Palladium Mall – The premium luxury lifestyle destination. Panerai has collaborated with R&M Luxury, to deliver an exceptional retail experience for customers.

 

With an area of 350 square feet, the new boutique displays the collections of the Florentine company to enthusiasts and collectors. The boutique remains consistent with the concept of interior design developed by Patricia Urquiola, the celebrated Spanish architect, and designer, whose design is now adapted across all

Panerai boutiques worldwide. The concept reinterprets the aesthetic and technical codes of the watch-house respecting the identity of the brand with a timeless design. The Spanish architect has used bronze and wood, undulating and transparent, a clear reference to the world of the sea – where the brand originates, as are the brass lights and the sales counters with their details of the wood. The boutique also features a large Wall Clock, a large-scale version of Panerai’s iconic watch dial.

 

The boutique offers a luxurious, intimate space for clients to unwind while admiring the technical exquisiteness of Panerai novelties and collection, which combines unique Italian design and Swiss watchmaking perfection, with each Panerai watch being as unique as the history it tells.

 

With the new boutique in Mumbai, Panerai now has three boutiques in India. The first boutique is located at the Taj Mahal Palace Hotel, Mumbai and the second boutique recently opened in The Chanakya Mall, New Delhi.