PEAKLIFE

Muskaan Aggarwal, Founder of Misri K’la, Indian consumers are evolving into confident, upscale and informed decision-makers. This has brought about new avenues in luxury, as businesses seek to cater to niche market needs with panache. Consequently, this has opened up new avenues in the food industry and its experiences with events and customer expectations.

Catering for events has always been a matter of pride for the hosts, as they have sought to display their hospitality through the deliciousness and extravagance of the food served.

As customers seek ‘something new’ and the ‘it thing’ in the catering industry, it has definitely brought about a change in which food is seen at any event. Food has become an experience in itself rather than being a part of the event. It encompasses all what adds to the experience and the effort to serve the best in the world at grand events has definitely increased.

From decoration to styling, lighting, presentation and service; luxury caterers in the Indian industry have started to work on the smallest of concerns faced by the guests at events. Post the slump in grand Indian events, the boom in grand events has finally come and caterers want to leave no stone unturned.

Most grand events hosted by any family usually end up being weddings and caterers, just like event organisers have taken it upon themselves to make the food story of the wedding just as special as the love story of the couple. Food fusionists like Misri K’la curate special starters and desserts according to the couple, which is also replicated in other aspects of the event like décor, dance choreography etc. to leave a bespoke impression on the guests for them to remember for a lifetime!

Additionally, luxury markets are booming thanks to the Indian consumers’ growing affinity towards the environment, finding more eco-friendly or sustainable alternatives. This trend is fast catching up with consumers across cities and towns, giving us an opportunity to cater to customers that wanting a larger-than-life wedding experience. The pomp & show and bling make Indian weddings a unique to remember.

Here’s a peek into some of the future trends that Misri K’la believes are here to stay:

1.) Succinct Menus – Indian weddings are a lavish affair with traditionally, a host of options being put forth in front of the guests. However, wedding hosts believe in keeping menus where the variety may be limited in comparison to conventional menus; but each dish should be unique and exotic. Not only does it allow the guests to taste everything the hosts have to offer, it allows the caterers to reduce waste and focus on presentation.

2.) Live Catering – Guests are been treated to increased live counters which enables them to enjoy freshly finished food in comparison to pre-finished starters and mains. This adds to the experience of the guests as they enjoy piping hot food, served with a smile. Pop-up counters offering a restaurant like feel to the guests make the guests enjoy different cuisines with each cuisine enjoy its own décor.

3.) Fusion Cuisines – With the increase in the mix of cultures and upbringings, it is becoming more important to bring about inclusivity through food. As food represents the taste of two families, fusion food is the best way to expressing love and joy for both the families. Caterers like Misri K’la play a key role in bringing about such changes to each menu for every event.

4.) Personalised Individual Entrees – Clients now want a personalised individual entrée experience for their guests to kick start the weddings on an enchanting note. Curated for an exclusive experience for guests, this trend is becoming popular and is paving way for luxury caterers to play with their creative liberties. Moreover, as hosts and guests increasingly turn vegan, it is essential for food to encompass these changes in their menus. There is an increasing sensitivity for allergens which add to the personalised experiences for all guests.

5.) Sustainable Catering – The rich are going back to their roots and it only makes sense for their food to do so too. The rustic Indian vibe is a fast-catching trend in Indian weddings. Some clients demand their guests be served desi beverages like tea and buttermilk in terracotta cups. These cups are easy to handle and they offer a unique experience to guests. Plastic plates and cutlery have been ditched in favour of sustainable paper and bamboo options which make for better options and are compostable.

These fusion trends are here to stay as they offer a creative scope for luxury caterers to experiment and delight the hosts with the flavourful charm and amuse the guests with their inventive style. Misri K’la with its USP set in the fusion of traditional and modernity is ready to serve extraordinary weddings experience!