Jaeger-LeCoultre Introduces Augmented Reality on Google Search

EditorHorologyar, augmented reality, Google, Jaeger-LeCoultre, JLC, vr

Jaeger-LeCoultre sets the trend in the watchmaking industry as the first watchmaking brand to beta-test this search feature.

This collaboration is part of a global partnership between Richemont – YNAP Group and Google that aims to accelerate the luxury group digital transformation through the use of technologies. Users may now discover one of Jaeger-LeCoultre’s latest product novelties, the Master Control Chronograph Calendar, in Augmented Reality directly from Google search results.

When searching for the new Master Control Chronograph Calendar on Google via a mobile device, the new functionality appears in the search result: “View in 3D”. This functionality enables the users to see the watch at scale, embedded into its environment through a 360° view.

Jaeger-LeCoultre is the first luxury watchmaking brand to beta-test this shopping feature in close collaboration with Google, always capitalizing on its pioneer spirit of innovation to enhance the search experience. This exclusive experience is currently available in all geographic regions, and more Jaeger- LeCoultre products will soon benefit from this AR feature in the coming months.

Opening up new ways to discover its timepieces in the digital space, Jaeger-LeCoultre has also enhanced its online shopping experience since April 2020, by launching this Augmented Reality and 3D features on its website with the introduction of its Master Control Collection. A unique way to overlay digital content onto the physical world.

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