A forthcoming timepiece will immortalise this commitment, which is a partnership with SORAI.

Hublot has joined in partnership with Kevin Pietersen and SORAI (Save Our Rhinos Africa and India) to protect the rhinoceros, which is facing extinction. The ex-international cricket star, and Brand ambassador, is now able to dedicate himself entirely to a cause very close to his heart: saving these huge herbivorous mammals, found in Africa and in Asia, now a matter of urgency for the planet and our future generations. Ricardo Guadalupe, CEO of Hublot, is currently in South Africa to launch this partnership with Kevin Pietersen. To seal this collaboration, the watch Manufacture has developed a watch which will be unveiled very soon.

Hunted for their highly valuable horns, two thirds of species could be lost in our lifetime. To help prevent this, abandoned, injured, or orphaned baby rhinos are located and cared for by teams of specialists actively supported by Kevin Pietersen, before being released back into the wild as soon as they are ready. South Africa is home to more than 80% of the world’s rhinos, and the majority of poaching incidents take place in Kruger national park.

Facts you didn’t know about the Rhinos

• There are around 28,000 rhinos remaining worldwide, 23 times fewer than there are African elephants! Poaching is one of the main threats they face. 
• Our planet is home to five species of rhinoceros: the Black rhino and the White rhino, which live in Africa, and the Sumatran, Javan and Indian rhino, which inhabit the tropical forests and swamps of Asia. 
• According to the International Union for Conservation of Nature, of these five species, the Black, Javan and Sumatran rhino are now considered “critically endangered”, White rhino are “nearly threatened” and Indian rhino are “vulnerable”.