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For the Youth: Khalid x Reebok

“Nothing feels better than this.”

Grammy nominated star and singer, Khalid and Reebok have officially announced their global partnership, in lieu of a collective mission to inspire creativity as well as encourage experimentation and self-expression in today’s youth.

Debuting his Reebok attire, Khalid sports in its first Sport the Unexpected campaign of the year. To commemorate the partnership, Khalid (@thegr8khalid) shared a photo of himself seated in the driver’s seat of his car playing with his dog Mau who’s outfitted in a specially designed handmade Reebok doggy tracksuit.

A compelling visual, the collaboration seamlessly highlights Khalid’s natural charisma and showcasing Reebok’s heritage through a contemporary lens.

Watch the stunning campaign ad for Reebok x Khalid:

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