PEAKLIFE

By Shilpi Madan

The Kingdom of Bahrain in the Middle East emerges as a stunning narrative. The archipelago – composed of over three dozen natural and manmade islands – in the Gulf brings in fascinating layers of history, a cosmopolitan holiday destination, and superb experiences that make you want to return for more. We sat down with Maryam Toorani, Director of Marketing & Promotions at Bahrain Tourism & Exhibitions Authority, to learn more about the destination and how Indian travellers can celebrate the diverse narratives of Bahrain.

Excerpts from a conversation with Maryam Toorani, Director of Marketing & Promotions at Bahrain Tourism & Exhibitions Authority

1. What is attracting Indians to Bahrain?

A fabric of diverse communities, cosmopolitan lifestyles, traditional cuisines, and a stunning natural narrative. Bahrain was a leading trading hub thousands of years ago, and we have a huge Indian community based here as well. Destination weddings, MICE, and leisure travel form the evolving segments for us, and with its convenient connectivity and proximity to India, Bahrain is emerging as a preferred destination for Indian travellers.

2. How important is the Indian market for Bahrain?

It is vital to Bahrain tourism. We commenced the Indian weddings project at the end of 2016, and it has met with resounding success over the past two years. We have at least 15 large scale Indian weddings scheduled in Bahrain over the coming quarter. Bahrain welcomed 5.9 million visitors during the first six months of 2023, marking a 51 percent increase from the same period in the previous year. There has been a huge growth of 87 percent in the number of Indians visiting Bahrain.

3. What is the best way to celebrate Bahrain?

The boutique island destination of Bahrain is only hours away from India. We celebrate our National Day in December with special offers on luxury properties. There are growing numbers of visitors from regional and international locations coming to Bahrain. We commenced the cruise season in 2022. There are also expressions of interest in hosting cricket tournaments and golf championships, and we are keen to deepen our engagement with India.

4. What’s next?

We want to tie experiences to cultural destinations. Bahrain is home to three UNESCO World Heritage Sites, a unique aspect for our small country. Our size is our strength. From experiences including the tiny Jarada tidal island to horse-riding around the ancient Qal’at al-Bahrain (Bahrain Fort) and peeping into the UNESCO World Heritage-listed Bahrain Pearling Trail to the Formula One Circuit—the first in the region—we have a busy calendar of events lined up.