PEAKLIFE

Jaeger-LeCoultre is proud to welcome internationally renowned Benedict Cumberbatch as a brand ambassador. The actor will be visiting the Manufacture in the Vallée de Joux this month.

Starting 2018 with a big bang is the recent announcement from the leaders of Swiss horology, Jaeger-LeCoultre. The brand born in La Vallée de Joux in the Swiss mountains in 1833, is welcoming internationally renowned Benedict Cumberbatch as a brand ambassador.The fine actor embodies the elegant and active man of today with his integrity as an actor, a family man and someone who dedicates himself to energy to charitable endeavors. Talking about joining the Jaeger-LeCoultre family, Benedict Cumberbatch said, “Being a great watchmaking enthusiast, I am delighted to be associated with such an outstanding watch manufacture as Jaeger-LeCoultre and to be visiting the Manufacture in the Vallée de Joux in January.”

To tell you a little about the brand, you should know that since day one, each watch, from the caliber to the case, is designed, made and assembled in Jaeger-LeCoultre’s Manufacture by their master watchmakers. It demands inventiveness, determination, hard work, and courage. How long it takes is irrelevant. What matters is how long it will last. This is the maker’s spirit.

Also, the actor’s association with the brand is not a new one, one must note that Benedict’s character wears a Jaeger-LeCoultre Master Ultra Thin Perpetual engraved watch, (whose romantic engraving forms part of the plotline), in his movie ‘Dr. Strange’.

We look forward to more interesting partnerships between Jaeger-LeCoultre and Benedict Cumberbatch. Cheers!