blk. is a premium alkaline water brand, the first-of-its-kind to be available in India. The man behind bringing blk. to India is the young and dynamic entrepreneur, DikshitJhanb. All of 26-years, Jhanb’s is passionate and focused about making it big in the gourmet food biz. Here’s his story.
Dikshit Jhanb, Director BLK is all of 26-years, and manages to impress with his in-depth knowledge and passion for food and the business. He is a hotel management graduate from the UK who knew right from the start that food business was what he would be getting into one day. Jhanb also has to his credit the successful launch of a line of gourmet foods in India. After tasting success with the initial business, he decided on bringing something unique and distinct in the Indian market. It was during one of his visits to Singapore that he came across the alkaline water brand BLK. and decided to bring it to India. Hence, began the story of revolutionizing the definition of healthy water in the Indian market.
BLK is a premium alkaline water brand from the US. This water is black in color. Yes, you read that right, it is black in color! One must know that alkaline water is ultra-hydrating, since it gets absorbed at a higher rate than the regular water due to its addition of electrolytes and minerals.Telling us more about the constituents of BLK, Jhanb says, “Blk. is alkaline water that is infused with Fulvic trace minerals with pH of 8+ at the source. It acts as powerful antioxidant drink which helps in strengthening the immune system making aging a slow process.”
Jhanb shares some good news for the fitness fanatics. “Having blk. first thing in the morning will help in neutralizing the stomach acidity and restore balance.Having blk. on an empty stomach helps absorbing the minerals and nutrients better.” So, if you wish to get into enhancing your fitness quotient, a bottle early in the morning is much advisable. Jhanb also tells us that “this water is also a magical cure for hangover, as it ensures that you restore your natural body balance quickly after consuming alcohol.”
The Celebrity Connection
While the concept of alkaline water is still fairly new for India, its followership in US is huge. Kendall Jenner, Alessandra Ambrosio, ArianaMadix, Rick Owens, Blamain’sOlivier Rousteing are some of the popular celebrities who have been spotted drinking BLK. In India, we are told that a bundle of bottles for BLK. were also ordered by ViratKohli during one of his trips to New Delhi. With blk. being globally placed as a lifestyle brand, as well as a wellness brand, the idea of blk. becoming a gym bag essential isn’t a far-fetched thought. Plus, the snob-value added to the brand with the list of A-listers being regulars for the brand, is a sign of others following suit.
The Healthy Lifeline
Alkaline water is said to revive your natural ecosystem after a strenuous workout with blk. It assists weight loss due to its cleansing and detoxifying properties. Alkaline water has been shown to reduce blood pressure and lower cholesterol in people with mineral deficiency and improve metabolism. Blk. acts as the powerful antioxidant drink which helps in strengthening the immune system making aging a slow process. When the body environment becomes acidic, the body is forced into drawing balancing elements from the body itself like calcium, magnesium etc. By balancing the acidity of the body, blk. helps restore bone health, fatigue and aid in osteoporosis.
Having blk. first thing in the morning will help in neutralizing the stomach acidity and restore balance. Having blk. on an empty stomach helps absorbing the minerals and nutrients better. Also, a great cure for hangover, blk. ensures that you restore your natural body balance quickly after consuming alcohol.
You can also upgrade your infused water by replacing regular water with blk. and adding cucumber, lemon, mint and ginger to it. Another recipe to try can be to make some of the most famous cocktails like Mojito, old-fashioned or whiskey sour with blk. Replace Blk. in your classic vodka-water; it will sure defy your expectations.
With the rising awareness about wellness and growing interest in making healthy lifestyle choices, the demand for BLK. is bound to increase. Jhanb tells us that “there are some dieticians and doctors who are also ordering for this water regularly for personal consumption, as they know that it is a healthier option for drinking and hydrating the stem, and they are also recommending it to their patients who may need it.” While the metros remain the focal point of selling for the brand, Jhanb shares with much excitement that there are enough queries and infact regular orders that are coming from two- and three-tire cities as well.
It is a power pack of robust organic antioxidants. A ferocious source of hydration, BLK. contains electrolytes that help one recover from arduous activities including work out. This dark side of the water will surely defy your expectations!
