By Neha Mehrotra
We’re almost at the end of the month of love, but we’re still finding things to fall in love with. Whether it’s the arrival of renowned international brands or the unveiling of delectable menus at freshly opened restaurants, our passion for embracing the latest launches remains unyielding. Delve into a curated selection of this week’s most thrilling debuts, offering a plethora of enticing options to explore and savour.
1. BIRKENSTOCK Announces its New 1774 Collection
The 1774 Collection for Spring/Summer 2024 of the German footwear brand honours New York City’s dynamic creative spirit of the 70s and 80s, spotlighting artists like Cassi Namoda, Rafael Prieto, Coco Gordon Moore, and Louis Mueller. Introducing the 33 Dougal and 222 West styles alongside classic Birkenstock silhouettes, the collection merges timeless design with modern functionality. Crafted in luxurious leather and suede, it reflects the city’s eclectic energy and enduring influence. The collection will be available in India from March 14th onward.
2. Gap’s New Denim Collection Takes A Leap Towards Sustainability
Gap’s Denim Collection reimagines classic pieces with contemporary flair for men and women. Inspired by urban landscapes and youth culture, each garment seamlessly blends edgy designs with comfort. From wide-leg jeans to utility jackets, the range caters to diverse tastes while maintaining a cohesive aesthetic. Embracing sustainability, the Wash Well Programme conserves water by at least 20%, setting new eco-conscious standards. With bold colour contrasts and vintage washes, this collection epitomises authenticity and style.
3. TEGO Elevates Active Lifestyle with the Launch of Contemporary Women’s Activewear Line
TEGO introduces a sleek all-black capsule line of women’s activewear designed to empower and inspire active lifestyles. Meticulously tailored, the collection includes leggings, sports bras, shorts, running t-shirts, crop tops, and performance hipsters, seamlessly blending fashion and functionality. Crafted from TEGO’s proprietary NyLxTM fabric and VAPArise technology, the activewear ensures superior comfort, breathability, and durability for both casual and high-impact activities. The new line is aimed at enhancing the fitness experience, offering timeless elegance and versatility for wearers transitioning from the gym to casual outings.
4. Gaston Luga Expands its Global Footprint
Gaston Luga, the renowned Swedish lifestyle brand, enters the Indian market with its blend of Scandinavian elegance and practical design. Dedicated to crafting timeless accessories, the brand emphasises quality craftsmanship and functional design. Through a collaboration with Maison ID8 Brands, Gaston Luga products are now available on top Indian platforms like Ajio Luxr and Tata Cliq Luxury, offering a seamless shopping experience to fashion-forward individuals seeking both style and utility.
5. TUMI Launches Best-in-class Golf Collection
TUMI expands into performance luxury with a new golf collection, offering strength and functionality for competitors and enthusiasts. Crafted in ultra-protective FXT Ballistic Nylon, the assortment includes a golf cart bag, stand bag, range bag, and hardside travel case, alongside duffels, totes, club covers, and a cigar case. Each item boasts meticulous organisation, USB-C charging, and personalisation options. Partnering with Audi Quattro Cup, TUMI becomes the official premium golf travel bag partner. Golf enthusiasts and TUMI fans can experience the full Golf collection at the upcoming regional rounds in Ahmedabad, Kolkata, Chandigarh and the grand finale of the Audi Quattro Cup in Phuket, Thailand, which is celebrating the significant milestone of its thirteenth anniversary this year.
6. Franck Muller Expands its Iconic Curvex CX Collection
Expanding the iconic Curvex CX line, Franck Muller introduces two new sizes, catering to smaller wrists. The redesigned case features a sapphire crystal extending to the bracelet for enhanced dial visibility. A unique guilloché pattern adds movement, while pastel colours and colour dream numerals complement the elegant bezel and strap. Available in rose gold, white gold, or stainless steel, the collection offers simplicity, elegance, and casual sophistication, with optional diamond embellishments.
7. Elevate Your Celebrations with Gift Studio x Anamika Khanna Hampers
The Gift Studio has collaborated with ace fashion designer Anamika Khanna, offering limited-edition luxury gift hampers. Indulge guilt-free with the “Guilt-Free Indulgence by Anamika Khanna” hamper. Curated by Khanna herself, this exquisite selection features the finest sugar-free chocolates, exotic tea blends, and more. The “Leisurely Outdoors by Anamika Khanna” hamper enhances al fresco moments with snacky treats and exclusive designs on mugs and coasters. This collection is all set to redefine the art of contemporary Indian luxury gifting and the way we experience it.
8. Embrace Summer’s Vibrant Energy with Isharya’s Wild Things Collection
Step into summer with Isharya’s Wild Things, where each piece embodies the wearer’s fearless spirit. Dazzling accents and bold baubles speak volumes, complementing trending denim and sunset hues. Pushing aesthetic boundaries, the collection features electric hues, crystals, and signature plating. The collection is available on the official website of Isharya as well as at their stores in Mumbai, Delhi, Gurgaon, Noida, Kolkata and Bangalore.
