PEAKLIFE

Fendi Timepieces presents the new exclusive online personalization service on fendi.com that allows customers to customize the iconic Fendi IShine timepiece to the client’s heart’s desire.

Offering 210 possible variations, the Fendi IShine Customization Program combines the customer’s tastes with the Roman Maison’s daring creativity, giving life to very exclusive timepieces.

Expression creativity and personal style

FENDI customers can now create their own Fendi IShine timepiece by selecting the perfect combination: case size and materials, gemstones configurations on the dial, leather strap or bracelet. Various materials and colors can be mixed and matched to express the client’s unique personality.

The patented mechanism activates the rotation of 3 configurations of gemstones adorning the dial, complementing every mood with ease: 12 white topazes, 12 black spinels and 12 topazes of the color selected by the customer. Aqua Blue, Kashmir, Misty Pink, Honey or Blazing Red, the 5 sophisticated color options are available to create a unique dial design. The gemstone choices on the dial are revealed by turning the crown at 3 o’clock embellished with a topaz matching the color of the selected configuration. To add a touch of uniqueness, the dial is decorated with a white Florentine mosaic mother-of-pearl center recalling the facets of a diamond.

The Fendi IShine Customization Program offers the opportunity to choose between two case sizes (33 mm or 38 mm) available for a total stainless steel or a two-tone 18 Kt yellow or rose gold plated and stainless-steel versions.

The option of selecting a calfskin leather strap in a variety of colors or a bracelet completes the experience.

This new online program is available exclusively on fendi.com and it allows women to choose every single detail of their FendiIShine watch, embodying the FENDI’s tradition of luxury customization and creative expertise.