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World Environment Day: How Big Brands Are Putting in Their Share

We’ve come a long way from 1974 to 2019 when it comes to celebrating World Environment Day every year.  Today, more than 100 countries take part in creating the very much needed awareness and importance of saving our planet.

While all of us hold the blame for the rapid and continuous fall of the earth, the debate gets fueled with the mention of big companies, brands, and industries.

Here are some of the most well-known names in the industry that have revved up the engine on their way to make a difference this June 5th.

Club Med Resorts

For more than 60 years, sustainability has been part of Club Med’s DNA.  Club Med resorts are extremely vigilant with energy efficiency, saving, treating and recycling water, promoting renewable energy sources, controlling the water treatment and recycling techniques. Moreover, introducing concept of Farm to fork, ecological walks, Preservation of biodiversity which includes turtle nursery, artificial reef, provides a home for macaque monkeys and many more tropical species.

Sula Vineyards

Taking an oath, the Sula Vineyards have developed a 2021 vision of becoming the most sustainable winery in Asia, and the program to achieve this target is called the Sustainable Sula Initiative. At the Vineyards they use the energy generated by solar methods which constitutes to 49% of that which they use it at sites and have planned to reach 75% in the next 12-18 months. They also reuse 100% of the wastewater generated by their sites which totals to almost 40 million litres.  Additionally, 99% of the packaging material used that includes bottles is recycled which translates to almost 5000 tons of recyclable material. Impetus is given to not only the operations at the vineyards but largely the communities they operate in as well. They have installed water ATMs in nearby communities which provide water security and safe drinking water to approximately 600 families near the Sula Vineyards’ plant. The numbers will only increase with time.

Nike

Grind – Nike’s latest project, aims at recycling the leftover manufacturing materials such as scrap, rubber, fabrics and foam and putting them to use in their new products. The newest of this project is their Nike Flyleather which is composed of about 50% natural leather fibre. About 120 million pounds of waste material have already been recycled through Grind.

Tupperware

Keeping in mind “the brand’s power of changing lives for the better”, Tupperware has launched the ‘No Time To Waste’ campaign. Its focus is reducing plastic and food waste by the year 2025. Certain strategies have been set as well to ensure the campaign’s influence.

Ben & Jerry’s

Not only are they loved for their ice-creams but also their approach towards climate change and other issues our planet faces. Ben & Jerry’s has partnered with NGO’S and experts this year to combat threats like pollution, plastic, and climate change.

Blu Smart

Electronic Vehicle (EV) startup BLU SMART has launched its Mobility app through which people all around Delhi NCR would be able to book all-electric cabs. Besides booking cabs, Blu Smart offers car sharing and shared charging services on the app. It is estimated that about 3,300 metric tons of carbon dioxide would be saved just in the first year of this initiative.

Godrej

The conglomerate took forward the hashtag #LetsStartRight and launched a campaign highlighting the importance of making the right environmental decisions. The campaign further asserts that a simple act can make a difference and eventually change the world if only we strengthen our minds to make resourceful decisions in helping the planet such as reducing waste and omitting plastic.

Body Shop

The Body Shop has launched its first Community Trade recycled plastic from Bengaluru, India. To fight more than plastic pollution – it wants to drive social change and help empower people at the same time, to mark this launch, the company has unveiled a giant artwork of a female Indian waste picker in London’s Borough Market.  Made using recycled plastic collected by waste pickers in Bengaluru, the artwork was on public display.

Cinnamon Hotels & Resorts’

While Sri Lanka gets worldwide attention drawn to its natural world, tourists flock to experience Sri Lanka’s jewels in the wild. Thus, it is imperative to develop a sustainable model to showcase Cinnamon’s stewardship towards environment and conservation. Cinnamon even bagged the title ‘Best Wildlife and Marine Tourism Service Provider’ at the PATA InSPIRE Awards 2015. As one of the leading hospitality chains in Sri Lanka, Cinnamon Hotels & Resorts is honoured to showcase Sri Lanka’s natural world as a sustainable tourism product. With their project leopard, project whale, and project gathering which is the Elephant Gathering is the largest wild gathering of the Asian elephant, occurring annually within the safety of the protected Minneriya and Kaudulla National Parks in the North Central Province of Sri Lanka.

If not all, hope resides in these measures. Through combined efforts, understanding and implementation the remaining estimated 12 years of our sustainability could still be very much extended.

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