PEAKLIFE

The iconic American bourbon brand from Kentucky, Wild Turkey has arrived in India with its iconic ‘Wild Turkey 81’. Increased by just one proof from the standard release Turkey, Wild Turkey 81 is characterized by the bold, authentic full-bodied flavor, and is aimed at the Bourbon drinker set on blending the spirit in cocktails.

Crafted by Eddie Russell, the son of the Wild Turkey master distiller Jimmy Russell, Wild Turkey 81 began for the people to experience the true bold flavour of Wild Turkey at an approachable ABV. The elder Russell has historically sworn by the level of 101 proof (50.5 percent alcohol) that has been the hallmark of Wild Turkey whiskies, while the younger Russell has argued for a lower proof spirit that would appeal to younger drinkers, with their tendency toward mixing, and succeeded with the legendary “81”.

Using a mix of aged six, seven, and eight-year-old whiskies (much older than what’s typical for its price point), he created a Bourbon that shines through concoctions, especially when used in cocktails. Its high rye mash matured in heavily charred casks provides a big flavour at a more approachable ABV than 86.8 or 101. Tasted neat, it demonstrates the iconic Kentucky bourbon flavors that are the result of generations-old processes. Wild Turkey “81” exhibits the full-frontal signature corn mash that is the hallmark of all Wild Turkeys, and the long, rich, full-bodied character that comes from aging in #4 alligator char American oak barrels.

An amber-bronze hue, Wild Turkey 81 starts with a fragrant aroma of honey and caramel and kicks off on the palate with the trademark Wild Turkey sweetness, then transforms in notes of maple and vanilla – finishing with a sharp, toasty finish.

Ashutosh Rajput, Country Manager, Campari India, says, “Introduction of our premium American bourbon in our India portfolio makes it much stronger. A perfect serve to kick start the evenings, Wild Turkey 81 is the choice for consumers looking for easier drinking options without losing the big flavours and is expected to become the preferred choice for bourbon connoisseurs.”

The whiskey will be available at select stores and wildturkey.com.