PEAKLIFE

By Neha Mehrotra

PEAKLIFE is back with another round of what’s new in town. From avant-garde fashion statements to indulgent beauty essentials, mouthwatering culinary creations, and beyond, immerse yourself in a world of unparalleled elegance and sophistication. Get ready to be inspired and enthralled by the finest offerings of the week.

1. L’Oréal Paris Launches Glycolic Bright Dark Circle Eye Serum

L’Oréal Paris debuts its latest skincare marvel, the Glycolic Bright Dark Circle Eye Serum, designed exclusively for the Indian market. Promising a remarkable reduction of 49% in dark circles within a mere fortnight, this breakthrough formula blends potent ingredients like glycolic acid, vitamin CG, and niacinamide. With its innovative Triple Bead Applicator, the serum promises to target not just dark circles but also tackle puffiness with aplomb. Actress Anushka Sharma fronts the campaign with strategic OOH placements and cinema ads.

2. Reliance Jewels Unveils New Collection for Valentine’s Day 2024

Reliance Jewels has unveiled an exclusive Valentine’s Day jewellery collection celebrating the spirit of love and companionship. The collection comprises exquisitely crafted rings, couple bands, and pendants made in 14-karat yellow gold, rose gold, and diamonds. The collection is thoughtfully curated to capture and celebrate the spirit of brightness and beauty that a woman brings to relationships. It aligns with Reliance Jewels; newest campaign, #MyStrongerHalf, which promotes the celebration of moments when women encourage and support their partners through life’s ups and downs.

3. COACH Introduces the Fall 2024 Collection

Coach unveiled its Fall 2024 collection at The James B. Duke House, showcasing Creative Director Stuart Vevers’ vision of blending heritage with modern self-expression. The collection featured distressed leather, denim, and cotton garments, alongside iconic outerwear like trench coats and shearling jackets. Coach (Re)Loved continued to thrive, offering pieces crafted from upcycled materials. New leather goods included the Brooklyn bag and Empire Carryall, adorned with New York-inspired charms. Vevers aimed to capture the essence of love stories in New York, emphasising repurposed materials and celebrating the city’s spirit.

4. A Cultural Melting Pot at Baro Market Pop-Up, Pune

From February 23rd to 25th, Pune welcomes the captivating Baro Market at MonaLisa Kalagram in Koregaon Park, curated by Srila Chatterjee. Be it apparel, accessories to match home decor, or affordable art pieces, you can find everything under one roof at this pop-up. The talents of local artisans and homegrown brands will come to life in Pune. Indulge in gourmet almond flour bakes from Almond Butter Cakes, explore Jamdani dresses by Bhomra, and experience the allure of pure organic fragrances by Boond Fragrances.

5. Enjoy Vinotherapy at the Radisson Blu MBD Hotel, Noida

Radisson Blu MBD Hotel Noida is offering the ‘Valentine’s Bliss’ salon package, promising an indulgent day of love and self-care.Dive into a personalised haircut, scalp nourishment, anti-ageing facial, and luxurious manicure & pedicure session. Additionally, guests can enjoy Vinotherapy, an innovative spa experience inspired by the romantic essence of wine, with skincare products derived from grapes. Rich in antioxidants and exfoliating properties, the therapy is sure to leave you rejuvenated and relaxed.

6. Tribe Amrapali Unveils The ‘Navratna Collection’

Tribe Amrapali unveils its ‘Navratna’ collection, a tribute to the profound cultural and astrological significance of the term. Rooted in Hindu mythology, Navratna symbolises the alignment of nine gemstones with celestial deities, believed to bring balance and prosperity. Each gemstone corresponds to a planet, creating a harmonious combination for wearers. The collection, meticulously crafted by Tribe Amrapali, features exquisite jewellery pieces blending the beauty of these gemstones.

7. KAZO Launches its SS’24 Collection Alongside Janhvi Kapoor

Introducing KAZO 2.0, the iconic fashion label unveils its Spring/Summer 2024 collection in collaboration with Brand Ambassador Janhvi Kapoor. Reflecting empowerment and individuality, the collection boasts a vibrant yet elegant colour palette, capturing romance and sophistication. From printed co-ord sets to statement blazers, each piece effortlessly blends Janhvi’s charm with KAZO’s style evolution. Featuring eco-conscious materials, the collection is available online and in stores nationwide.

8. Aditya Birla Fashion & Retail Ltd. Teams Up with Ingenuity to Launch Jaypore in US Market

Aditya Birla Fashion & Retail Ltd. (ABFRL) announces a strategic partnership with Ingenuity to introduce its brand, Jaypore, to the US market. Jaypore, renowned for its curated artisanal collections of handwoven apparel, jewellery, and home textiles, will leverage Ingenuity’s technology and marketing expertise to expand its direct-to-consumer presence globally. This collaboration underscores ABFRL’s intent to harness Ingenuity’s expertise in penetrating new markets, particularly in the US, while Ingenuity will spearhead customer acquisition and retention initiatives through influencer partnerships, paid media campaigns, and affiliate marketing strategies.

9. CIRQA Dining Room Offers A Culinary Tribute to Bombay’s Past and Global Flavours

CIRQA Dining Room emerges as Bombay’s newest culinary gem, nestled within the historic Todi Mills, Lower Parel. From the masterminds behind Flavour Pot Foods and hospitality maven Adele de Fontbrune, this establishment marries Bombay’s rich past with global influences. The menu, aptly titled “Bombay AND the World,” pays homage to the city’s vibrant history while exploring Eastern flavours. Dishes like Sesame Prawn Toast and Tangra Street Jhol evoke nostalgia with a contemporary twist, inviting diners on a gastronomic journey reflecting Bombay’s cultural tapestry and global influences.

10. TAKUMI Unveils a Progressive Dining Experience in Mumbai

TAKUMI, the latest creation by Richboyz Hospitality, promises to revolutionise Mumbai’s gastronomic scene. Led by Head Chef Passang Dorje Lama, TAKUMI offers a meticulously curated menu celebrating Southeast Asian-inspired cuisine. From delectable Gaeng Keaw Whan to grilled prawns with lemongrass, each dish showcases culinary excellence. Complementing the menu is TAKUMI’s innovative bar programme, serving up Asian-inspired flavours with a modern twist. Live performances, meticulous culinary presentations, and a tranquil architecture with bamboo trees and minimalist light fixtures create an unforgettable experience.