PEAKLIFE

VioletForce is a unique and reliable platform that connects producers, sellers and consumers. By offering differentiated, science-based, and high-performance solutions, VioletForce allows startups to directly access prospective consumers through a single platform. With integrated consumer, trade, and commercial sales channels and programs, it makes available advanced, patented, and niche products and solutions to enhance consumer well-being.

There are more than 55,000 startups in India, which face similar challenges related to identifying and reaching target consumers. Tackling these challenges involves a high cost of customer acquisition and validation. VioletForce is an Omni-sales organisation led by third-party entrepreneurs that sell and markets products to individual decision-makers, by educating customers through advocacy and application sales effort across formats. The organization’s unique omnichannel proposition sets it apart from other platforms and proactively creates effective solutions for the market challenges faced by start-ups.

For direct sales, VioletForce has envisaged a million-strong entrepreneur team network in India. For online sales, it offers consumer loyalty programs that can address 10 million shoppers. Trade sales are facilitated through a presence in 250,000 supermarkets and pharmacies across 350 cities and towns. The platform also has a commercial sales program to address mid-market commercial opportunities in 200 Indian cities.

India’s massive market size comprises 5.75 crore households that include middle class, upper-middle-class, affluent, and HNI categories. Of this, the targeted market for B2C products is 1.15 crore households. In this scenario, Violetforce is the ideal route for businesses to take advantage of the market opportunity. Envisioned by CEO Narayanann Rajagopalan, the brain behind the idea – and co-founded by a team of industry experts with decades of experience in sales, distribution, marketing, finance, and business leadership – VioletForce offers nuanced tools and strategies for startups to tap into an ever-expanding market.

Since the beginning of its journey in March 2021, VioletForce has already successfully launched a startup brand that offers molecular life-science solutions, created a community that includes more than 4,500 VioletForce entrepreneurs, established a footprint in 29 states pin codes, and launched five VioletStores. It also has a presence on popular eCommerce portals, setting the stage for a loyalty program to be introduced soon. The company is creating entrepreneurs across the country, by fostering an ideal environment for start-ups to prosper, and minimizing the need for investment.

The platform plans to launch more innovative, science-backed, solution-oriented products and services that appeal to a vast demographic. By December 2022, VioletForce plans to grow its entrepreneur community to 50,000 members, establish VioletStores at 50 locations with supply chain automation, scale-up commercial and trades sales to 50 locations, integrate all sales programs, add 10-12 new products and categories, conduct social and digital outreach to drive 25,000 loyalty program members, and launch operations in Bangladesh, Southeast Asia, and West Asia.

To find out more about VioletForce, visit www.violetforce.in or write to info@violetforce.co.