PEAKLIFE

The parent company of Superdry has announced plans to launch a chain of sportswear stores in India to take advantage of the lucrative fitness market that’s taken India by storm becoming the hottest fashion trend of the decade.

Sports Wear to launch at Select CITYWALK on 3^rd November. Bringing innovative sportswear to those who crave individuality and are not afraid to stand out; Superdry Sport, is a collection created for non-conformists and those who believe you should play the way you want, not the way you’re told.

Staying true to our motto of ‘the world is your playground’, actor and fitness enthusiasts Dino Morea is known for his fitness philanthropy by providing fitness stations at public spaces. Anusha Dandekhar, VJ, actress and singer will be joining in on the action and sharing how she plays outside the lines. ‘We couldn’t be happier for Dino and Anusha to launch the SuperdrySport collection in India, their vision and motto match our brand completely’ – said Manu Sharma, Business Head at Superdry India. The half-day fitness workshop will see well-known fitness personalities sharing their health and wellness tips through a series of interactive and fun workshops. Indian film actor, Adarsh Balakrishnan and Celebrity fitness trainer Pradeep Palli will be showing off their fitness expertise through a high-intensity training session, Fitness guru, Author, and Nutritionist, Vesna Jacob will provide balance with an enriching Pilates session. Experience healthy beverages created on the spot by a resident Mixologist and indulge in nutritious hors d’oeuvres which are bound to satisfy your taste palate.

From technical gear to workout essentials, SuperdrySport has everything from active wear, athleisure, and sportswear. With pieces engineered to enhance performance and aid- goal-focused activity, to more fashion lead items made with sports fabrics but designed more to turn heads, there are items carefully mastered to suit whatever your ability. Geometry and pop grid structures are complimented with layered mesh weaves. The highly technical performance range is created with a distinct ‘win’ attitude featuring compression fits and engineered ventilation designs.