Trusox, the global sports brand behind the performance-enhancing grip socks now forays in the Indian market – today announcing star cricketer Rohit Sharma as its Brand Ambassador.
Speaking on the occasion, Rohit Sharma said, “It’s a great brand and I have seen a lot of footballers and cricketers use Trusox. Technology is something that I always look forward to, especially when it enhances your performance on the field. Trusox has been an essential part of my kit as it helps boost my performance. I look forward to a long partnership with them.”
Trusox has been the preferred socks for international athletes playing many sports all around the world. Made for sportspeople by sportspeople, the brand now brings to India their revolutionary grip socks – TRUsox® 2.0.
The TRUsox® 2.0 use patented IN//EXtech™, non-slip performance pads on the inside and outside of the socks. The pads on the outside of the product grip the footwear of the sportsperson, and the pads on the inside grip to the foot itself; allowing the foot and footwear to become one!
Now in India, Trusox aims to power the sports ecosystem by supporting athletes across sports from their very first step and continue to do so beyond the finish line.
In conversation with Myles Carroll, Brand Ambassador, DEWAR’S
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