PEAKLIFE

By Neha Mehrotra

In a concerted effort to reduce their carbon footprint, luxury watchmakers are increasingly integrating sustainable and recycled materials into their series production watches. Moreover, they are actively supporting initiatives aimed at mitigating the impacts of climate change. On World Earth Day, we shine a spotlight on these pioneering luxury watch brands, whose commitment to sustainability is not only commendable but also reflective of a broader movement towards a greener and more responsible future.

1. IWC

IWC has shown its commitment to sustainability through innovative plastic-free and 100% recyclable materials. In addition to sustainable materials, IWC prioritises water and energy conservation, utilising rainwater and alternative energy sources. This commitment to sustainability extends to minimising plastic usage, with innovative initiatives to reduce plastic waste and seek eco-friendly alternatives in packaging and materials.

2. Breguet

Breguet has always supported a sustainable approach to all its operational practices, whether in the craftsmanship, manufacture or assembly of its timepieces. The project to join the RJC organisation was launched at the beginning of 2021 and culminated in RJC-COP (Code of Practices) certification in August 2023. This certification reinforces the Maison’s position as a responsible player in the sourcing of precious stones and metals.

3. Chopard

At the 2023 Watches and Wonders summit, Chopard announced its commitment to sustainability by transitioning all steel watches, including bracelets and cases, to Lucent SteelTM. Crafted with an 80% recycling rate, this shift aims to reduce production emissions by 30% and by 2025, Chopard aims to increase recycled steel usage to 90%. Additionally, the brand exclusively uses 100% ethically produced gold in its watch and jewellery production, sourced through transparent and traceable schemes, ensuring adherence to international environmental and social standards.

4. Baume et Mercier

Baume & Mercier maintains strict ethical standards, endorsed by the Responsible Jewellery Council, guaranteeing responsible conduct throughout the supply chain, from mining to retailing. Further, the brand employs only leathers meeting CITES regulations and innovates with materials like trout skin for straps, sidestepping endangered species. Notably, their BAUME OCEAN Limited Edition Collection showcases watches fashioned from recycled plastic, showcasing their commitment to eco-conscious practices.

5. Carl F Bucherer

Carl F. Bucherer pays attention to the rising concern of preserving the underwater ecosystem for the conservation of rare Manta Ray species. The Maison has partnered with the U.K.-based Manta Trust and launched a special edition Patravi ScubaTec Black Manta watch that features graphics of Manta Rays floating on the dial and the sale of each timepiece is donated directly to the charity in order to bolster their endeavours towards marine conservation.

6. Breitling

Breitling has environmentally focused partnerships with the Ocean Conservancy, Qhubeka, and the Solar Impulse Foundation. Teaming up with sustainable apparel maker Outerknown, Breitling has introduced a collection of Nato watch straps crafted from infinitely recyclable ECONYL® yarn. The brand has also introduced the use of Small-scale Gold and Lab-Grown Diamonds to find more ethical methods of sourcing the premium materials that go into making their luxury watches.

7. Mont Blanc

Mont Blanc is dedicated to reducing carbon emissions across its supply chain, collaborating with experts to measure and mitigate production impacts. Partnering with organisations like the Responsible Jewellery Council and Leather Working Group ensures ethical and sustainable sourcing practices. Additionally, the luxury brand also sources European leather from LWG-certified tanneries, achieving CO2 neutrality in leather production. They have also introduced plastic-free packaging and fully recyclable nylon products.