PEAKLIFE

Chennai-based luxury accessory label Amyra has launched a charming new range of accessories for the winter and festive season – featuring subtle hues, rich fabrics, and delicate embroideries designed to add a touch of elegance and glamour to any attire.

For the past four years, the brand has created handcrafted luxury bags, potlis and accessories catering to the refined tastes of its discerning clientele. The aesthetic finds inspiration in Indian textiles, whose inherent beauty lends itself to these tasteful and functional fashion accessories. Each product is intricately manufactured with skills and finesse drawn from more than 25 years of craft and design experience.

Their latest offering is a selection of occasion-appropriate potlis in neutral colors, soft textures and ethnic prints and embroideries. Hand-embroidered flowers and birds add a sense of romanticism to create a memorable impression at upcoming events and get-togethers. The classic and playful pieces instantly embellish laid-back outfits or elaborate festive wear.

The brand breaks the clutter by retaining individuality in design and marketing. In the digital age, the Indian fashion marketspace has become a spectacle of engagement-oriented marketing. In this context, brands like Amyra have shifted their approach by meeting the consumer’s demand for a constant stream of new products through limited edition, small-batch collections, ensuring environmental sustainability at every step.

You can shop the accessories at their website – www.theamyrastore.com. To follow them on Instagram, visit https://www.instagram.com/theamyrastore/.