Tanishq, India’s most trusted jewellery brand announced the launch of their latest collection- Aarambh. The collection embodies the resilient human spirit yearning for new beginnings. Aarambh features intricate and finely detailed ethno contemporary designs which make this collection a seamless blend of ethnicity and modernity.

The ‘Aarambh’ collection, with its new-age charm and exuberating vibrant colors, beautifully encapsulates the essence of embracing the present with grace and strength as one looks ahead to a world full of new possibilities and hope.

The latest collection from Tanishq focuses on the lightweight and everyday jewellery with minimal, elegant and artistic craftsmanship. Aarambh features more than 200 designs in Gold, Diamonds, Polki Kundan. Tanishq has truly transformed the way jewellery is brought to life using multitudes of techniques like Briolette, Stamping, Crafting and Engravings etc. amongst others radiating unmatched grace and beauty.

Speaking about the new launch of Aarambh collection, Ms. Ranjani Krishnaswamy, General Manager, Marketing, Jewellery Division said “We are pleased to announce the launch of our latest collection ‘Aarambh’ which is an ode to the new beginnings, a tribute to the resilient human spirit as we all embark upon a new journey with hope and positivity. Tanishq’s superior craftsmanship and design sensibilities come alive through this collection. Aarambh brings in effortless elegance with use of techniques known as Briolette, Electroform and Nick & Clusters to name a few. Each piece of jewellery is handcrafted with love and blessings of the artisans to create a true masterpiece. At Tanishq, we wish everyone an auspicious ‘Aarambh’ – new dawn full of reimagined possibilities.’

Starting at Rs 25,000 the Aarambh collection will be available across all Tanishq stores in India and on Tanishq’s e-commerce platform http://www.tanishq.co.in