02
Apr

What Are Brands Doing To Fight Coronavirus?

With the Coronavirus outbreak, many brands have now come forward and have pledged to contribute in their own way to help out in these difficult times. CONGLOMERATES TATA TRUSTS https://www.instagram.com/p/B-ZtNZKBroO/?utm_source=ig_web_copy_link Tata Trusts, the philanthropic arm of the Tata group and Tata Sons has committed Rs 1,500 crore to fight the novel coronavirus (Covid-19). The funds […]


Louis-Vuitton-situated-on-the-famous-Champs-Elysées-Paris-Wikipedia
29
May

AURA- A platform of proof for authentic luxury brands

In this era of internet, LVMH has used technology to Track & Trace its brands’ authenticity. LVMH group has taken its step towards authenticating its brands through a full-time blockchain platform called AURA. ConsenSys in partnership with LVMH & Microsoft announced this platform with an aim of protecting the brands’ identity by tracking & tracing […]


Fenty Lead
23
May

Rihanna’s Fenty is making History for all the right reasons

RiRi’s brand, Fenty under LVMH, is an iconic step in Fashion & Culture Just launched in Paris with a pop-up store, Fenty by Rihanna has finally unveiled its collection. The 9 times Grammy award winner & a huge influential pop icon ventured with LVMH (Louis Vuitton Moët Hennessy) for her Fenty brand. Throughout her career, […]


TAG Heuer becomes an Official Partner of Aston Martin
08
Mar

TAG Heuer becomes an Official Partner of Aston Martin

Today, Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watches Division, and Andy Palmer, President, and CEO of Aston Martin, were particularly proud to announce that TAG Heuer has been chosen as Aston Martin’s Official Partner, Official Watch Partner and Official Connected Watch Partner of Aston Martin and Aston Martin Racing, […]