Louis-Vuitton-situated-on-the-famous-Champs-Elysées-Paris-Wikipedia
29
May

AURA- A platform of proof for authentic luxury brands

In this era of internet, LVMH has used technology to Track & Trace its brands’ authenticity. LVMH group has taken its step towards authenticating its brands through a full-time blockchain platform called AURA. ConsenSys in partnership with LVMH & Microsoft announced this platform with an aim of protecting the brands’ identity by tracking & tracing […]