The Piaget Design Competition by Piaget in collaboration with the Royal Commission for AlUla (RCU), HEAD – Genève (Geneva University of Art and Design) and Turquoise Mountain celebrates the next creative generation of Saudi Arabia. Piaget announced the completion of the 2021 Piaget Design Competition in AlUla in collaboration with the Royal Commission for AlUla […]
The first ever destination brand campaign for AlUla, the heritage and culture centrepiece of Saudi Arabia has been unveiled. The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a 90” film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of The […]
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