PEAKLIFE

Luxury Swiss watch brand TAG Heuer has announced acclaimed actor Ryan Gosling as its new brand ambassador. The announcement runs parallel to the launch of the new generation Carrera Three Hands, flaunted by Gosling as a sporty and timeless accessory. The versatility of the watch resonates with the star’s limitless talent, reflected in a broad range of celebrated performances – from his Oscar-nominated portrayal of the charming pianist in the musical La La Land, to his fearless turn as a brooding wheelman in the blockbuster action drama Drive.

The artist’s effortless style, passion, and commitment to excellence are mirrored in the brand’s design philosophy. As Gosling puts it, “TAG Heuer has quietly and consistently been a classic and iconic pillar of excellence in its field for over a hundred and sixty years. Partnering with them was an easy decision and time, in general, is just something I think a lot about now. My kids are growing up fast so I keep an eye on the clock in a way I never used to.”

The TAG Heuer Carrera Three Hands is the perfect vehicle to kickstart this partnership. Inspired by TAG Heuer’s motor racing heritage, the watch has a sleek look, clean lines, and unrivalled readability. For more than 60 years, the TAG Heuer Carrera has enjoyed cult status due to its uncluttered and harmonious structure, especially designed for rally drivers to check the time at a glance while under pressure. The new 13-piece collection reimagines the iconic watch in four variations:

TAG Heuer Carrera Day Date 41 mm

TAG Heuer Carrera Twin-Time Date 41 mm

TAG Heuer Carrera Date 39 mm

TAG Heuer Carrera Date 29 mm

This collection signals the beginning of a lasting collaboration between an iconic brand and a powerhouse performer. “We are thrilled to announce Ryan Gosling as TAG Heuer global ambassador, for his first ever brand partnership. A star since his early days, he has grown to become an icon – one both enigmatic and inscrutable,” says TAG Heuer CEO Frédéric Arnault.

The latest additions to the Carrera line maintain the commitment to clarity and legibility, projecting a minimalist modernity and precision that stays true to its sporting roots. Sharing his affinity for the collection, Gosling adds, “I appreciate its timeless design. I like clean and simple design generally. Growing up, we lived on a pretty tight budget. I gravitated towards things that were simple and timeless so I didn’t have to think about keeping up with trends.”