Telling stories of an ancient past and a faraway future and proving that reinvention is the best form of innovation while triggering both imagination and senses is the essence of Swatch’s latest Fall-Winter collection.

With three different themes link urban trends with local handcraft, bright colours with simple designs and understated style with statement pieces, Swatch latest collection is adding up to a powerful selection that proves to be as playful, colourful and joyful as ever.

In an ever-connected world, distance is shortened to a tap-away.

The world is your neighbourhood, a phenomenon that Worldhood puts on the wrist in many different ways: inspirations from all over the globe have found their place in this collection, where fantasy becomes reality, well-known ideas mix with new states of mind, and art is in cahoots with handcraft. World-famous museums have opened their archives and paved the way for a swatchy recreation of historical art pieces; seem-to-be knitted swatches make a contemporary wink to one’s own heritage; black-and-white models focus on the raw and substantial design, adding the story of the brand and sophisticated brushing techniques.

More colour, more fun, more fantasy. Think Fun fully embraces the DNA of Swatch, where colours, shapes, and stripes explode into vibrant designs. Bold styles go well with simplistic geometries; precious Swarovski stones set a glamorous tone on discreet-coloured watches; pins and patches meet and mingle on denim looks.

The red carpet is rolled out for Deep Wonder that makes colours shine with intensity and shades glitter into the night. Lavish colours mix with premium and Alcantara materials, and sparkling crystals. It’stime to shine!