PEAKLIFE

Mumbai, India – 18 May 2023 – Sushi and More, India’s leading Japanese take-away and home delivery food brand, has successfully completed 12 years of revolutionizing the way Indians indulge in Japanese cuisine.

Founded by Japanese entrepreneur Harry Hakuei Kosato, who has recently been honoured as a Japanese Cuisine Goodwill Ambassador by the Japanese government, has emerged as a pioneer in the industry, consistently meeting the evolving needs of its thousands of customers and contributing to the growth and promotion of Japanese food and ingredients in India.

Sushi and More led by Director, Harry Hakuei Kosato, first introduced affordable sushi to Indian consumers back in 2011. Their Cloud Kitchen in Juhu, Mumbai is complemented by shop-in-shop kiosks at The Quorum Club both in Gurgaon and Mumbai, FoodHall, and FreshPik at BKC.

Since its inception, Sushi and More has catered to the discerning tastes of Indian food enthusiasts. The brand has enabled Japanese food lovers to explore and enjoy the flavours of Japan in the comfort of their homes. As pioneers in the Japanese food space, Sushi and More was the first to introduce variants of Temari sushi and Temaki sushi. Seasonal specials like Mango Madness Roll with Mango Salsa have been truly innovative and interesting ground-breaking new products for the Indian F&B market.

Harry Hakuei Kosato, renowned as the country’s foremost sushi curator, has played a pivotal role in Sushi and More’s success and the development, awareness, and overall interest in “washoku” or Japanese food culture in India. Harry-san as he is known, concurrently is the Director and India Representative of Kikkoman India.

He has been part of the team to launch Kikkoman in India in February 2021. Kikkoman is Japan’s Number 1 Soy Sauce brand, and is used by all Pan- Asian, Japanese and Chinese restaurants across India. In fact Sushi and More is currently one of the top 3 users of Kikkoman Soy Sauce in India.

Kosato’s expertise, combined with his commitment to quality, has established Sushi and More as the largest retailer of quality Japanese cuisine in the home delivery segment, with a chain of pan-India outlets. Looking ahead, Sushi and More plans to expand its footprint across India by opening more stores, an ambitious growth plan of reaching 200 stores within the next decade.

This ambitious plan seeks to grow from the solid foundations that have been built by the Sushi and More team in the last 12 years. “12 years, according to Japanese and Asian traditions is “one full cycle”. As we start our next 12 year cycle, the second cycle, we are excited about the endless opportunities that India offers us” said Kosato.

“Our growth strategy aims to meet the increasing demand for authentic affordable Japanese sushi – including Veg, Non-vegetarian, and Jain preparations – aiming to introduce more Indians to the health benefits, uniqueness, and exquisite taste of sushi. Moreover, the hope is that we start to introduce more of the “More” found in the “Sushi and More” brand name. In fact, Japanese cuisine is quite diverse, with many types of dishes other than sushi, with in fact more than a few hundred varieties of Japanese food dishes, which we hope to introduce to India step by step”, concluded Kosato.

Sushi and More’s dedication to the highest safety and hygiene, innovative cooking techniques, new product development with the best ingredients ensures that customers can savour light and healthy meals while indulging in the best flavours from Japan.

As Sushi and More celebrates 12 years of excellence and innovation, the brand remains committed to its vision of enriching the Indian culinary landscape with vibrant and diverse offerings of Japanese cuisine. With Harry Hakuei Kosato at the helm, Sushi and More is poised to continue its exceptional growth, bringing the best of Japanese food culture to food enthusiasts across India.

About Sushi and More:

Sushi and More is India’s premier multi-city sushi and Japanese food cloud kitchen brand, offering a wide range of authentic Japanese cuisine ready-to-eat options for both delivery and take-away. Founded by Harry Hakuei Kosato, Sushi and More has become a pioneering leader in the industry, satisfying the palates of Indian consumers with its high-quality ingredients, tried and tested cooking techniques, and commitment to Japanese culinary traditions. With its future ambitious expansion plans, Sushi and More aims to bring the flavours of Japan to every corner of India.

Website: https://www.sushiandmore.com/

Instagram:https://www.instagram.com/sushiandmoreindia/

About Hakuei Kosato’s Japanese Cuisine Goodwill Ambassador appointment: https://www.mumbai.in.emb-japan.go.jp/itpr_en/20230206_Japanese_Cuisine_Goo dwill_Ambassador_Ceremony_en.html

For media inquiries please reach out;

Team Connekting Dots PR and Brand Communication

Komal Gupta- 9967115997, komal@connektingdots.com

Neha Khilnani- 9833399132, neha@connektingdots.com