PEAKLIFE

Held at the world-class Jio World Convention Centre on the 17th and 18th of October, ProWine Mumbai wrapped up its second edition with much appreciation from the wine and spirit community in India. Demonstrating the growth of demand in India’s burgeoning wines and spirits business, ProWine Mumbai is a part of the globally iconic ProWein World and is jointly organised by Messe Düsseldorf India and All Things Nice.

The event rightly kick-started with the popping of Champagne Laurent Perrier and a ribbon-cutting ceremony attended by dignitaries from the Consulate General of the Argentine Republic, The U.S. Consulate General Mumbai, Australian Consulate General Mumbai, Consulate General of France in Bombay, Consulate General of Ireland Mumbai, Consul General of Chile in Mumbai, ProChile Trade – Mumbai, Ambassador of Chile to India, Ambassador of Portugal to India, The Spanish Embassy, Consulate General of Ireland, South African Consulate General, Department for Trade & Investment – South Australia and Business France among others.

SPOT ON TARGET

At no other trade fair are the interests of the market players as broadly based as at ProWine Mumbai. Trade visitors come from all relevant sectors, from small top restaurateurs through to wholesale importers.

The range of exhibitors and countries represented on the show floor reflected India’s strong appeal to the global wines and spirits industry, including its key role as a gateway to do business in the region as seen by the growing participation of even lesser-known wine and spirits producing countries. ProWine Mumbai featured over 150 companies showcasing 1000+ brands across 19 countries and 4140 attendees from the industry.

Over two days, the well laid out exhibition buzzed with tastings and conversations as the industry caught up with each other and facilitated business meetings. The ProWine Masterclasses that ran alongside the show had a packed audience for all 15 sessions over the 2 days.

This year, ProWine Mumbai added the prestigious wine awards – The India Wine Awards by Sonal Holland Wine Academy to its foray. The winners of the best wines, both domestic and international, available in the Indian market were revealed and received their accolades with much gusto and cheering from the industry.

Thomas Schlitt, Managing Director, Messe Düsseldorf India stated, “With representation from national as well as international brands from 19 countries, ProWine Mumbai 2022 has set a new benchmark for the industry. For the first time, the winners of the India Wine Awards were felicitated during ProWine Mumbai Night, in association with the Sonal Holland Wine Academy. With a tasteful blend of Masterclasses, Exhibition and Networking night, ProWine Mumbai 2022 has, once again, successfully created a much revered platform for the industry to Meet, Network and Taste.”

The night also felicitated some of the most revered women in the industry through a well curated panel discussion on ‘The Rising Role of Women in the Indian Alco- Bev Sector’. In addition, ‘India Wine Insider’ a white paper authored by Sonal Holland MW, emphasizing on the Indian wine market, was also released at the ProWine Mumbai Night.

The show concluded with high energy and positivity for the future of the drinks business. The event ended on a high note with a 6 bottle champagne popping ceremony to celebrate a well-executed show.

The third edition of ProWine Mumbai will be returning on 12-14th October 2023. For more information, please visit www.prowine.in.