The Saudi Tourism Authority (STA) partnership with the TATA Indian Premier League (IPL) has deepened ties between Saudi and India, helping to harness the extraordinary potential of sport and tourism to bring people together and enrich lives. The destination is now set to welcome two million visitors from India this year – expecting to make India its largest tourism source market by 2030.
IPL, one of the biggest events on the international sporting calendar, taps into a large fan base including youth. It has an immense global audience, third to only the English Premier League and the National Football League.
STA is tapping into this fanbase to boost awareness of Saudi as an exciting new year-round destination for Indian travelers, especially young people. The strategic partnership is broadening how India and Saudi are engaging with similarly overwhelmingly young demographics – with more than half of both populations below the age of 30.
Alongside the IPL partnership, Saudi is easing access for millions of visitors across India, inspiring Indian travelers to explore the authentic home of Arabia. Saudi has opened nine VFS Tasheel offices in different locations across India such as Hyderabad, Mumbai, Chennai, Kochi, Ahmedabad, and Bangalore providing practical support to Indian travelers interested in a trip to Saudi. Indian visitors are eligible for the new Stopover Visa, introduced earlier this year, which will allow passengers traveling to a final destination on SAUDIA or Flynas to visit Saudi for up to 96 hours, which includes a complimentary hotel night for Saudi passengers.
These developments follow the rapid advancements in air connectivity between India and the Kingdom with seven direct carriers in operation – SAUDIA, Flynas, Air India, Air India Express, Indigo Airlines, Spice Jet and Vistara and the recently launched route between Jeddah and Ahmedabad by Indigo Airlines which increases the accessibility between the two countries. The expansion is part of Saudi’s Air Connectivity Program and will turn Riyadh into a global hub that will be able to accommodate 120 million passengers in the next seven years.
Alhasan Aldabbagh, APAC President at Saudi Tourism Authority, shares, “Partnerships like the IPL are a key pillar of Saudi’s tourism strategy as they bring fans, athletes, and nations together while sparking curiosity from those that may want to be among the first to visit Saudi as a destination.”
The collaboration will not only strengthen Saudi’s commitment to India as an important market but seeks to broaden Saudi’s association with cricket – with the Saudi Vision 2030 plan aiming to increase community participation in sports from 13 per cent to 40 per cent by 2030.
