Ri Ritu Kumar launched its vibrant and elegant Festive Winter collection, through an exclusive showcase at the brand’s flagship store in Mehrauli – The Kila, New Delhi. Designed for the vivacious and elegant Indian bride, the collection features pieces that combine classic silhouettes with a fresh, playful aesthetic.

Each garment acts as timeless, wearable art, and has been crafted intricately to be handed down the generations as an heirloom – making the ensembles unique and sustainable. The collection is an exquisite showcase of the finery of traditional attire and Indian craft techniques – from Kashida-Kari and Zardozi to Jamavaar – on comfortable, rich fabrics like organza and Banarasi kadhwa silks.

Dyed in soft romantic hues and vivid tones, the collection highlights an assortment of handwoven and embroidered fabrics accentuated by luxurious details in silk, velvet, and organza. The launch event was accompanied by an exhibit of dazzling jewellery by Tallin Jewellery from Jaipur, which also adorned the models in Ri Ritu Kumar’s Festive Winter campaign.

Ri Ritu Kumar is India’s most respected designer wear brand known for its distinctive use of colours, high-quality fabrics, intricate design techniques and glorious Indian aesthetic. Since 1969, the brand has developed a unique identity that resonates with its discerning clientele. Its latest collection innovates and builds on the mission of rendering the ancient traditions of Indian craftsmanship in a contemporary vocabulary – with effortless ease and glamour.