PEAKLIFE

The world is constantly changing because of technological advancements that can add value to our lives. We have been witnessing the rise of Artificial Intelligence from being a concept to being a reality that has taken the world by storm. Rohan Sharma, CEO & MD of RK Jewellers, gives an insightful view of the role technology is playing in enhancing the jewellery industry.

As all inventions, AI also propagates the never-ending search to find ways to enhance the quality of human lives. Today, almost every industry can make some benefit out of AI in some or the other way. The fine Jewelry Industry has also adopted AI with open arms. Due to AI, now fine jewellery brands can add features on their website like the face recognition software, which proved to be a hit with the makeup and hair styling industries. It also allows clients to try out rings, bracelets and necklaces without leaving their home. And all they need is a webcam. This makes browsing and shopping for jewellery online easier. This new trend holds great potential for jewellery distributors, designers and shoppers alike.

Over the course of history, the techniques used to design and manufacture jewelry have experienced a major shift in all aspects including, chemical, mechanical, or physical treatment to transmute raw precious jewels and metals to fine jewelry, all because of technological advancements. The art of making jewelry has undergone a tremendous change as we can witness from the beautifully crafted piece of jewelry that is available in the market today.

With the changes in technology over time and the boom in the ecommerce industry there is no doubt that every single thing is made a lot more convenient for everyone’s part. As we are living in the modern era where shopping, buying, communicating with our loved ones and friends, is all made a lot easier through the use of technology, the effects of modern technology are impressive and unparalleled even with jewelry production. The jewellery industry is slowly adapting to technological advancements that have revolutionized other sectors. 3D printing, augmented reality and computer-aided design (CAD) are now an exciting reality. One, which presents a whole new way to design, produce and shop for jewellery. And it seems that more and more online stores will need to adopt these technologies if they want to stay competitive. We know VR / AR is being widely adopted by most industries, and in jewellery as well, it will change the retail experience and the way consumers interact with precious gems and jewelry. As many major brands are adopting this technological advancement, it seems to be an important aspect to be considered by Indian jewellers. Technology is truly the next frontier in the jewellery sector.

In conclusion, we can say that Modern technology is making the jewellery landscape much more interesting than ever. Customers have a far greater number of options and platforms to choose from among unique and affordable product offerings. With the evolution of new tools and constant innovations, it is almost a certainty that this buyer and seller experience will also steadily improve.