In a surprising and eye-catching collaboration, Reebok has partnered with the iconic candy company, Jelly Belly, to launch a line of bold footwear inspired by Jelly Belly’s extensive range of gourmet jelly bean flavors – introducing unique sneaker silhouettes for adults as well as children!

The flavors have inspired the vibrant color palette of the shoes and the illustrated sockliners for each piece. Incorporating the signature sweetness of Jelly Belly candy, the shoes have been manufactured using a sustainable bio-textile sourced from the sugarcane plant itself – making these the sweetest kicks on the market, literally!

Five distinctive silhouettes feature in the collection:

Club C Legacy: Priced at INR 8,999/-, this model is based on BeanBoozled – a popular spin-the-wheel game developed by Jelly Belly – with references to all the latest flavors and the candy packaging.

Instapump Fury: The most expensive model in the range (INR 15,999/-) has a multi-color upper inspired by Jelly Belly’s brightest fruit flavors, as well as a PUMP bladder and silicone details.

Club C Revenge: This ode to classic summer treats incorporates colorful details referencing featured flavors, into the iconic chalk upper. It costs INR 6,999/-.

Club C Legacy: Priced at INR 8,999/-, this version retains the classic silhouette and chalk upper, overlaid with bold colors inspired by Jelly Belly’s most-loved flavors, and featuring a contrast stitching detail.

Classic Leather Legacy: The final piece incorporates iconic Jelly Belly flavors into the color scheme of the sneaker, covered with an attractive gradient upper. It retails for INR 6,999/-.

The collection is now available in unisex and kids sizes (starting at INR 4,599/-) – online at shop4reebok.com, Myntra, VegNonVeg, and Superkicks, and in select stores.