PEAKLIFE

The first edition of POUR at The Pier, Radio Club brought everyone to groove for an entire weekend with drinks, food, and so much more.

International and domestic gin, wine, craft beer, and gourmet food accompanied with live music performers came together for a weekend of fun, revelry and more at Pour festival on 11th and 12th January. The first edition of the festival saw thousands of people and participation of over 30 brands, organized by Tute Consult and Nash Experience.

The event also saw the launch of brands like BrewDog and Ethigro by Aries Agro at the festival. Live music performances by Shanay Shah, The Schneebly Project, The Vanilla Duo ft. Soham Donde, Celsius, The Muzibition, and Infrared kept the audiences entertained and, on their feet, throughout. The participating brands were What if, Ethigro by Aries Agro, India Circus by Godrej, Chaayos, Goila Butter Chicken, House of Lords, Tamak, Alpine Craft, Hopper, 2 Down Beer Co., Hapi, Morgan Beverages, Yash Wines, Casablanca Sparkling Wines, Rio Fizzy Wines, Oakwood Wines, The Park Hotel, Buddha Bowl, Monika Enterprise, Gourmestan, BrewDog, Partypops, Pernod Ricard India, and Living Liquids.

After the success of the first edition, delighted organizers Komal Lath, Tute Consult said, “Pour was conceived with primarily two sharp insights…India needed a consumer F&B festival that showcases the range, diversity and excellent domestic produce across gourmet food, wines, craft beers and gins in one place. This also highlighted the fact about the lack of platforms for varied brands to get consumers to experience and review their products. The response we got was what we were looking for and are filled with pride and gratitude. Would like to extend a thanks to all stakeholders, partners, our teams and most importantly the brands who trusted us and helped us through the festival.”

Lalit Kewalramani of Nash Events was overwhelmed with response and already is sighting the next edition. “We have had people from Pune, Bangalore and even Delhi fly down for this, even though it’s the debut edition and this is heartening! It also says a lot about the scope of market in other cities and we most definitely want to bring Pour to different cities in India. We have laid a solid foundation and it’s a matter of time till this becomes the next big thing. It is a great platform for brands to showcase and launch themselves as it brings the right audience and visibility.”