PEAKLIFE

With a belief of ‘Everything can offer inspiration for those who seek it’, Leshna Shah, Founder, Irasva Jewellery has unprecedented attention to detail. Having lived in New York and being exposed to international designs aesthetics Leshna gives an unforgettable buying experience to each and every client giving personal and individual attention.

Here’s PEAKLIFE in tête-à-tête with Women’s Inspire Leshna Shah:

1.) Starting off, tell us about your brand IRASVA. How did the journey begin?

The idea behind starting Irasva was to fulfil the everyday wear jewellery requirements of outgoing and new-age women. There are a lot of options available in the Indian jewellery market for heavy, traditional designer pieces however we noticed a gap in the market for minimal, modern, chic and daily wear designs. It was the idea of bridging the gap, bringing home the design prowess and global trends back home.

2.) Made for the modern woman, what is the ethos of IRASVA?

Irasva stands for pure emotions of ‘Ira’ or love that forms an eternal bond with ‘sva’, the essence of self, thus creating an inseparable harmony of self-love. These emotions are reflected in our designs and expressed in the form of a story — each collection has its unique tale. Our aim is to create contemporary, subtle-yet-impactful designs that are a part of your daily routine and effortlessly transition from work to any occasion.

The brand’s design philosophy is inspired by the carefree, strong and self-assured woman. We want to reflect on the intimate relationship a woman shares with her jewellery and celebrate it. We want to play a role in the daily life of a woman, making her feel confident and elegant. Each collection narrates a unique story that contributes to our distinctive in-store experience. Irasva does not focus on selling alone but engages the customer in its timeless journey.

3.) Surely, there must’ve been challenges along the way. How did you overcome them?

Yes, there are challenges that have occurred in this journey; however, it is best to remain calm, focus on the end goal. Every challenge for me is an opportunity to grow and learn and how to give my best at everything I do. To set up any brand from a grass root level and build it into a household name is an exciting journey in itself. It is challenging and thus extremely rewarding. My toughest challenge has been to be patient and anticipate the final result. Putting the hard work is never an issue, but to see the final result is what makes it all truly special.

4.) What would be your definition of an empowered woman?

An empowered woman is an independent and ambitious woman, not afraid to follow her dreams; she is the woman of today insightful witty and aware. Spontaneity and devoid of any inhibition are what truly defines her unique personality.

5.) Lastly, any piece of advice for the modern woman entrepreneurs?

I would emphasize the need to believe in yourself. Accomplishments are what truly make the journey memorable. The experience of being responsible for your own goals and visions is truly empowering. Women entrepreneurs have been breaking glass ceilings in all walks of life, do what truly motivates you one step at a time.