With the launch, Oakley pledges support to the covid-19 solidarity response fund for the World Health Organization.
The Southern California brand Oakley® launches the new Kokoro Collection designed by renowned artist Meguru Yamaguchi, created to inspire and unite athletes of all abilities through a shared Love of Sport. To mark the launch and celebrate this message, Oakley is making a $200,000 donation to support the COVID-19 Solidarity Response Fund for the World Health Organization (WHO), sharing the love to support their global work in helping countries prevent, detect, and respond to the COVID-19 pandemic.
“Kokoro,” a Japanese word meaning “heart; mind; spirit,” unifies athletes of all abilities, professional and everyday alike. Embodying the brilliance and beauty of humanity, the collection aims to inspire a sense of belonging and community in a time where the need has never been greater.
Oakley tapped Tokyo-born, Brooklyn-based artist Meguru Yamaguchi to design the collection because of his unique style that pushes the possibilities of art, gesture, and form, by creating “sculptural paintings.” Meguru met with Oakley visionaries, designers, and Team Oakley athletes to explore the unifying qualities of the sport before bringing his one-of-a-kind artwork to life. Each individual product is completely unique, having been created through a specialized spin technique utilizing a custom-made machine created specifically by Oakley engineers to replicate Meguru’s style of brushstrokes.
“I was very excited when Oakley reached out to collaborate, as I’ve been a fan of the brand since my high school days,” said Meguru. “When I connected with the athletes as part of the discovery phase, I was moved by their united passion for the sport. Designing a collection that was emblematic of this shared passion was core to my process and I’m thrilled with the results.”
The WHO’s COVID-19 Solidarity Response Fund supports global efforts to track and understand the spread of the virus, ensure patients get the care they need, ensure frontline workers get essential supplies, and accelerate efforts in developing vaccines, tests, and treatments.
The Kokoro Collection launches with Flak® 2.0 XL, Radar® EV Path®, Sutro, Frogskins®, EVZero™Blades, Flight Jacket and Jawbreaker™. All pieces from the collection come equipped with Oakley’s leading Prizm™ Lens Technology, designed to enhance color and contrast so athletes can see more detail.
Oakley ‘Kokoro collection’, will be launching worldwide on July 23rd.
