MyGlamm launches a 3000 sq ft flagship store designed & brought to life by School House, a leading beauty creative agency in New York City.
The MyGlamm beauty experiential store blurs the lines between the physical and digital retail by offering consumers spaces for private, autonomous physical experiences with publicly shareable community and co-creation digital experiences. The MyGlamm store is designed to empower the next generation of beauty creators, makeup artists and tastemakers to celebrate personal expression and communal creativity.
In a time when brands are cutting back on physical retail, MyGlamm is launching India’s largest beauty destination, opening at six times the average size of other beauty stores in India, and located in Mumbai’s Juhu neighborhood, home to India’s notable Bollywood stars. The space is designed as a contrarian view and redefinition of physical retail in a post-Covid world, bringing several first of its kind elements that are socially distant, privately experiential & digitally communal, redefining new world policies and physical retail. The store features many exciting spaces:
“We recognize that the answer to physical retail in a post-Covid world is not to scale down, but in fact, to scale up to create a true experience for the consumer. We have created an experience that brings together co-creation and shared artistry between brand and consumer to disrupt the conventional trial-first concepts for beauty with a flagship that redefines beauty retail’s role for physically socially distant yet digitally socially communal consumers. If our consumer has decided to step out of the house, we endeavor to make it worth her while”, says Darpan Sanghvi, Founder & CEO, MyGlamm.
“The MyGlamm retail proposition is a connection of curation, creation, sharing experiences and digitally communal spaces designed with beauty and you in mind,” says Christopher Skinner, Founder and Principal of School House.
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