PEAKLIFE

Manchester United players, with their faces hidden, spray paint mural at Old Trafford’s Stadium with Alec Monopoly, Art Provocateur for TAG Heuer.

Tag Heuer is one of the renowned watch brands to be able to communicate in the four different worlds of Art, Lifestyle, Sport, and Heritage.

Having partnered with major Sports brands and individuals, the brand is able to reach their key audience.  Furthermore, their slogan #DontCrackUnderPressure, is much more than an affirmation, as they say, “it is a state of mind”.

At the recent event in Manchester’s iconic Old Trafford stadium, Alec Monopoly, Art Provocateur for TAG Heuer, created a one of a kind mural, to be displayed at the stadium with contribution from Paul Pogba, Victor Lindelof, Jesse Lingard, Michael Carrick and Chris Smalling. They were accompanied by Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division, who warmly encouraged and congratulated them on their finished artwork.

Wearing bandanas covering half their faces, they set to work to create this unique piece. The Manchester United players had the good fortune to be introduced to one of the big names in American Street Art.

The Mural is inspired by the Manchester United club’s shield and insignia, not forgetting the added touch of the well-known character Mr. Monopoly, the short good-natured banker who Alec Monopoly casts within his work and who has now made a name for the artist and will remain on display at the stadium to the delight of the fans.

“Being the Official Timekeeper of Manchester United and having such a space devoted to self-expression and provocation is a major achievement! Manchester United is the kind of football I love: they play attacking football, full of emotion for everyone’s pleasure”, said Jean-Claude Biver.