PEAKLIFE

Indian Terrain signs celebrated cricketer Mahendra Singh Dhoni as Brand Ambassador

India’s leading menswear brand, Indian Terrain has signed renowned cricketer Mahendra Singh Dhoni as its Brand Ambassador. Introducing the cricketer as an exciting new face of the brand, the company reiterates its relentless passion for perfection & the pursuit of excellence, a trait common to the brand and the distinguished cricketer.

Indian Terrain is targeted towards the young millennial consumer who straddles between work and play effortlessly in cool yet comfortable clothing. The current brand philosophy of Indian Terrain – “Makes You Feel Good” synergizes with Mahendra Singh Dhoni considering the multiple occasions he has inspired his fans on and off the field.

Speaking on the occasion, Mr. Venky Rajgopal, Founder Chairman, Indian Terrain Fashions Limited said, “We are elated to welcome Mahendra Singh Dhoni to the Indian Terrain family. Our brand is represented by the ‘Spirit of Man’ logo and we believe that Mahendra Singh Dhoni truly exemplifies all the attributes that our brand stands for. His inspiring presence, strategic thinking ability, quiet fortitude and power packed performances on and off the cricketing field, make him the ideal representative of the brand to our consumers and youth of today. His popularity across the country will help take the brand to the next level.”