PEAKLIFE

By Kratika Agarwal

With an extensive 35-year cross-industry background, Mr. Rajan Bahadur is a highly accomplished leader renowned for his management expertise in FMCG, travel, tourism, financial services, hospitality, and the social sector. As the current CEO of the Tourism & Hospitality Skill Council under the Ministry of Skill Development and Entrepreneurship, Govt. of India, he focuses on bridging skill gaps and preparing youth for the dynamic demands of the sector. His visionary leadership, marked by strong commercial acumen and people leadership qualities, aims at creating positive changes and empowering the workforce for a thriving industry future.

We sat down with Mr. Rajan Bahadur to learn more about his insights on seizing market opportunities, driving change in the hospitality sector, and the role of THSC.

1. You’ve had such a successful career; what would you say has been your career highlight?

Mr. Rajan Bahadur: Throughout my 35+ year career, I’ve not only transitioned between various jobs and advanced in my professional journey but have also navigated through different industries, ranging from FMCG to financial services, travel and tourism, hospitality, and currently, the social sector. Each career move was a deliberate decision, fostering not only an understanding of the intricacies of the new industry but also igniting a motivation to elevate my learning curve and make meaningful contributions. Through these transitions, I’ve gained valuable lessons from successes and mistakes, ultimately shaping me into a more proficient professional and, more importantly, a compassionate human being.

2. In what ways are sustainable practices boosting the competitive edge of businesses within the hospitality sector?

Mr. Rajan Bahadur: Embracing sustainable practices isn’t just a trend but a pivotal strategy for hospitality businesses seeking a competitive edge. The shift towards sustainability is palpable, and leading hotel chains are exemplifying this evolution. Take Marriott, ambitiously targeting a 15% cut in water and 30% in carbon intensity by 2025, or Wyndham, actively combating single-use plastics.

The key lies in holistic integration. Establishing robust, sustainable policies spanning energy, water, waste, and community engagement is paramount. Yet, the human element is equally crucial. Investing in green infrastructure, collaborating with eco-conscious suppliers, and engaging guests in the sustainability journey contribute to a comprehensive approach. Seek certifications like LEED or Green Globe as tangible proof of commitment, while forging community partnerships underscores corporate social responsibility. Monitoring performance metrics and championing initiatives like solar power projects demonstrate a commitment to a greener future. As pioneers emerge, it’s evident that sustainability isn’t just a checkbox—it’s a narrative defining the future of hospitality.

3. In the era of artificial intelligence, how do you envision its integration with the tourism industry in the years ahead?

Mr. Rajan Bahadur: I envision a profound and multifaceted integration with the tourism industry. Some key areas include personalised itineraries with recommendation engines using individual preferences, past travel data, and real-time insights. The use of virtual travel agents to provide 24/7 support, personalised recommendations, and assistance with booking and troubleshooting will also be in demand. Artificial intelligence (AI) can provide dynamic pricing and packages by examining market trends, rival products, and individual preferences based on interests or demographics. It can also optimise energy usage to automate tasks like check-in and housekeeping and predict maintenance needs, leading to cost savings and improved efficiency. AI is also expected to be able to predict delays, control luggage flow, and optimise transportation routes for smooth travel experiences.

Some highlights on revenue management and forecasting using historical data and market trends are not to be missed. Real-time translation systems powered by AI have the potential to break down language barriers, from features like navigation assistance to sign language interpretations, allowing for seamless communication and inclusivity for travellers from varied backgrounds.

4. Can you shed light on the role of the Tourism and Hospitality Skill Council in facilitating placements for skilled youth within the industry?

Mr. Rajan Bahadur: The Tourism and Hospitality Skill Council (THSC) works with and for the industry to create courses that identify skill gaps and address them through appropriate courses, curriculum, and career support. The council has updated qualifications to align with post-pandemic industry demands, incorporating multitasking, health & hygiene, and disability awareness. Adventure tourism courses have been developed to meet market needs, fostering a pipeline for future industry demand, particularly in domestic tourism. The council has also teamed up with international partners like AHLEI to offer globally recognised courses, creating participant handbooks and EContent aligned with the industry’s evolution. Some specific courses for aspiring entrepreneurs in areas like homestay hosting, tour guiding, walk tour facilitating, and travel guiding empower them with essential skills for venture initiation. The goal is to foster domestic tourism businesses and cultivate a new generation of successful entrepreneurs.

5. How is THSC collaborating with the Ministry/Govt. to uplift the hospitality industry?

Mr. Rajan Bahadur: As an industry body, THSC collaborates closely with both the Central Ministry and state governments to identify in-demand job roles. This year, we’re pleased to announce that 18 such roles have been acknowledged by the Central Government under PMKVY 4.0. Our partnership extends to various ministries, including education, minority affairs, housing and urban affairs, skill development and entrepreneurship, social justice and empowerment, and tourism.

THSC, in partnership with 100+ universities, offers 3-year degree programmes focusing on skill development in higher education. Annually, 4000+ students enroll, with over 15,000 already certified. Additionally, THSC integrates skilling into school education for classes IX to XII, engaging over 20,000 students annually and certifying over 90,000 since inception. Complementing government efforts, we’ve developed 20+ tailored courses for apprenticeships through NAPS, fostering skill development and employment opportunities in tourism and hospitality.

6. What trajectory do you anticipate for the future of the tourism industry?

Mr. Rajan Bahadur: The future of the tourism industry is likely to be shaped by several key trends and developments, leading to a more diverse, sustainable, and technology-driven experience. Some of its anticipated territories can be focused on immersive experiences, promoting sustainability through eco-conscious travel, bleisure travel, hyper-personalization, the integration of AI, and on-site engagement with virtual and augmented reality. I would also like to add contactless travel to the list of technologies that will streamline processes like check-in, payments, and information access.

7. Lastly, what insights would you impart to aspiring individuals in the tourism industry?

Mr. Rajan Bahadur: My message to young individuals interested in the tourism industry is that there are no quick paths to development, and teamwork and collaboration are the keys to a successful outcome. Moreover, as a leader, it is essential to set high standards for conduct and professionalism. Leading by example means embodying expected principles and work practices, as actions speak louder than words.