PEAKLIFE

For the first time in its 30 years, the Jamaica Product Exchange (JAPEX) was held virtually this year. An interactive event bringing forth Jamaica and it’s “new normal”, JAPEX LIVE 2020 witnessed prompt success as its first ever virtual show!

On November 9th and 10th, the Jamaica Hotel and Tourist Association (JHTA) and the Jamaica Tourist Board (JTB) hosted the JAPEX LIVE 2020 – providing a distinct forum for leading suppliers of the Jamaican tourism product to meet with travel wholesalers and tour operators from all over the world.

The two-day trade show brought together a record number of participants from the United States, Canada, Latin America, Europe and Asia comprising of 2,500 registrations with 2,000 travel agents, 250 tour operators, 140 supplier companies, 280 supplier delegates, 251 buyer delegates and over 158 journalists.

The destination’s resilience, commitment to recovery, and continued innovation and development throughout the pandemic were a significant theme throughout the event.

Jamaica Tourist Board India office along with the Indian Travel Trade fraternity conducted exclusive interactions with the Jamaica’s Director of Tourism – Mr. Donovan White and the leading suppliers of the Jamaican tourism product. The meetings provided India based travel and hospitality professionals an interesting platform to build good relations with the Jamaican delegates and tourism product suppliers.

Amidst introducing new VISA requirements since reopening, Jamaica will also be seen taking initiatives to further support visitors and their safety whether they’re staying comfy at their hotels, or exploring attractions at the beachy destination.

Hon. Edmund Bartlett, Jamaica’s Minister of Tourism, expressed, “The success of this first fully virtual trade show is great news and speaks to the innovation which has been at the forefront of the tourist industry in Jamaica as we prepare for the recovery and beyond. We look forward to the business that will emanate from this year’s event and remain confident that it will redound to the benefit of the destination.”

For more information, please visit: http://www.visitjamaica.com/