This design venture is the domestic retail wing of the award-winning C.L. Gupta Group that has been crafting superior, eco-conscious divisions of hard-line goods for numerous retail giants across the globe.

IAAH (It’s All About Home) is an Indian interior décor brand that brings world-class désign sensibilities to the Indian upwardly mobile homes. A retail story that houses luxury to bridge collection for homes in its two sprawling stores, IAAH present not just exquisitely designed one of products to enhance your existing décor, but also owns the prowess to redecorate your space on a turn key basis.

Founded by Gunjan, Gaurang, and Parth Gupta, Its All About Homes presents its retail story through their first flagship store on MG Road in the capital spreads over an area of 4,000 sq ft. Space contains exclusively designed and created collections for any space in your home. Right from immaculately crafted furniture and luxuriously crafted furnishings, the storehouses table-ware, lighting, art d’objets, statement pieces, and home accents. Each element blended into looks and genres that define every taste in décor. From understated classic homes to rustic country spaces; from chic and modern spaces to minimalistic designs….at IAAH you can find décor ideas to blend into any look. And most importantly each of the looks is yours at prices not so dear or expensive. “IAAH bridges the gap between good design and affordability. It sells you luxury at prices that don’t hurt. Our vision is to bring design into homes of young, upwardly mobile couples. Even a young homemaker with taste must be able to spell magic at his abode.”

The brand has a knack for sophisticated taste and provides luxury living, the design philosophy is threefold and thrives to create transitional, classic, and modern spaces for their customers, offering cross culturally inspired, global designs at an affordable range. Says Gunjan Gupta, the design head of the brand, “India handmade is a subject of great celebration across the globe. Handmade, but contemporary in its sensibility at IAAH we try to bridge traditional techniques with modern design sense.”

Gunjan strives to create a ‘store with crafts!’ and fill in the gaps of the mid sectional concept home. As Gaurang puts it, “The upper middle-class Indian is a house-proud person today. He looks to constantly redo, rejig and revive his space and brands like IAAH make this journey a dream.”

Their design mantra is inspired from contemporary as well as global aesthetics. IAAH mixes traditional aesthetics with modern design concepts, which bring you an ultimate reflection of home-grown extravaganza.

Crafted with precision, their exclusive furniture collections feature a diverse material palette including wood, metal, marble, glass and ceramic. IAAH has offerings that match every style, personality and preference to help you transform your house into your quintessential dream home.

IAAH has the ability of creating looks suitable for different consumers, whether it be a leather, classic or modern look that the consumer is seeking.

Its design cell uses an amalgamation of elements and techniques to create a wholesome. The technique mastery reflects in the perfection with which they combine, say, a curved metal with wooden structure to create tables that delineate a unique design. Or crafting a collection of elegant, minimalistic furniture and furnishings that fit into the modern taste palette. Or the sumptuous use of warm colours, textures and finishes that make a home more vibrant, the general mood running through it being of a Rustic-Modern odyssey.

Patrons of the brand can find suitable furniture and choose from all the collections offered as well as create an elegant dining, living and bedroom spaces.

IAAH has a collection that catches a glimpse into the richness of transitional, European revivalism. There are also pieces that exude a vintage classic look with its broody warmth, creating a nostalgic effect that lingers long.

The best memories are made gathered around the dining table, or seated in a cozy living room and IAAH gives your dining area a twist of vintage era. Inspired by a cozy romantic feel, the living room has transitional furniture, which leaves an overwhelming impression maintaining your own unique sense of sophistication and ensuring an elegant appeal of your room. Statement elements, such as the roll armed sofa, high back chair and small accent table, add the panache to this room

Besides off the shelf, IAAH also offers turnkey services steered by their much-acclaimed interior design consultant from America. Says Paarth, “So many young, accomplished Indians who are first time home makers want to seek expert help from decorators. Yet they cannot afford a full-fledged service. We at IAAH bridge that gap creating their space as per their sensibility and also making every element in house, helping ease his spends.” IAAH offers a diverse range of furniture collections, statement decor accessories, lighting and textiles. Their fine creation includes heirloom furniture pieces that can be passed down generations. Whether your home features a traditional design or it is a minimalist or contemporary space. Their collections feature an uncompromising sense of style and elegance. Every creation suits Indian sensibilities and is designed by a team of well-travelled international designers who are well-versed with the current trends.