For the annual show, Hublot Loves Art in Miami, the brand collaborated with artists from West and East Coast, and introduced an original set of 2 timepieces that’s a treat for collectors of both watches and art.

Swiss Luxury watchmaker Hublot celebrated its continued passion for art and kicked off its annual Hublot Loves Art in Miami. This is a week of art-related events that brought together street artists Hush and Tristan Eaton for the launch of “Fame vs. Fortune”; a limited-edition art timepiece concept. Hush represents Fame symbolizing the West Coast sensibility – where the Hollywood film industry reigns supreme. Eaton in turn, represents Fortune embodying an East Coast mentality, home of New York City’s Financial District which is the birth place of so many great fortunes. Each artist brings his unique sensibility rooted in his “represented” coast.

The artists appeared together at the newly redesigned Hublot boutique at Bal Harbour, where the entire façade was wrapped in their inimitable designs. Guests included international media who shared a breakfast and spoke at length with Hush and Tristan Eaton.

Talking about the show and art’s strong connect with Hublot, Ricardo Guadalupe, Hublot CEO, said, “Hublot loves Art! This is why we are thrilled to once again partner with Tristan for our second collaboration and collaborate with Hush for the first time. This project brings together two dynamic, and unique artistic styles, each one incorporated collaboratively with Hublot. The result is a unique and original set of 2 timepieces that I am sure, collectors of both watches and art are sure to love.

Hush, whose art is prominently found throughout various districts of Los Angeles, designed the Spirit of Big Bang West Coast Ceramic Black and White for Hublot, inspired by Hollywood icons to represent West Coast “Fame” and manifested itself as a black-and-white woman’s portrait splashed across the case back in a multi-colored collage of mixed media. The timepiece features a skeletonized dial, or “Aerofusion” encased by a white ceramic bezel. Hush’s frescoes have appeared throughout the heart of LA’s shopping district on Melrose, downtown LA’s art district, posh streets in West Hollywood, and ocean-side in Santa Monica.

As for Tristan Eaton’s piece, the Classic Fusion Bronze, features brushed bronze and polished gold-plated appliqués to represent East Coast “Fortune”, and specifically the Charging Bull sculpture symbolizing New York City’s Financial District. The case back displays a medley of motifs that illustrate a Wall Street theme, including an image of a bull, money sign, and Wall Street sign. Some of Tristan’s most iconic murals are found in New York City, including the eye-catching mural of Audrey Hepburn in Little Italy, “The Monster Within” in Brooklyn’s Coney Island, “Big City of Dreams” between Mulberry and Lafayette in Soho, and “Liberty” downtown which inspired Hublot’s first collection with the artist.