Hublot signs a long-term partnership with the International Cricket Council (ICC) as Official Timekeeper
Cricket has one of the largest audiences worldwide, with devotees and aficionados from all over the globe. Hublot has led the way through its support for cricket and is now dedicated to forging an even deeper, more meaningful partnership not only with the ICC, but also with the players themselves. This new relationship marks Hublot’s forward thinking brand values and harnesses the spirit of excellence.
True to its philosophy “First, Unique, Different” Hublot was the first luxury brand to partner with the International Cricket Council (ICC) as official timekeeper for the World cup in 2015 and the ICC world Twenty20 in 2016. Today, Hublot is proud to announce a long-term partnership with the ICC on all events to 2020. This extended partnership now includes the ICC Champion’s Trophy and the Women’s World Cup, with both events taking place this year.
Within this new agreement, Hublot will present prestigious collectors timepieces to the nominated ‘Player of the Match’ in semi-finals and finals at all ICC major events as well as the coveted ‘Player of the Tournament’ award.
During this sponsorship period, Hublot will also activate cricket fan-focused activity through the ICC digital channels. The ICC Champions Trophy hosted in the UK starts on the 1st June and the final on the 18th June will mark the first presentation of Hublot watches to the chosen outstanding players.
Hublot celebrates ICC Championship
To celebrate this sport and the ICC competition, especially for fans, Hublot has created a new Classic Fusion Aerofusion Chronograph edition dedicated to cricket. Several subtle details give the watch its unique character, and the dial features four distinctive symbols directly associated with cricket: the hands of the two counters in the shape of a bat (the accessory made of willow and cane designed like a short blade that cricket players handle) and, at 12 o’clock, a triple applique referring to the stumps that are placed on the wicket, which designates one of the two sets of 3 wooden posts defended by the batsmen on the pitch. The case-back bears the ICC World symbol in a decal on the sapphire glass. The ensemble is completed by a strap in blue calfskin stitched onto black rubber with triple saddle stitching in the style of a cricket ball.
