PEAKLIFE

Himanshu Khutena, Founder of Tvisha Jewlz shares with us his views on what trends can be seen emerging in the jewellery industry, post-pandemic.

Ravaged with the pandemic, the jewellery industry has seen some of the biggest unforeseen changes happen this year. Whether it be big labels or small houses, jewellers are being coerced with the “new normal” heading the post-lockdown days.

Himanshu Khunteta, Founder, Tvisha Jewlz shares with us on the same – on how the industry can be seen sustaining going forward:

“There is no denying that the market sentiments are low for jewelry. Though the bullion has seen gold prices soar, in the current market scenario when the Sensex is going flip-flop and corporate giants are falling like ninepins, gold in its perennial value holds great promise as an investment.” assures Himanshu.

“It’s from this premise that I feel the market will thrive. People will go for gold – as pure in its finish and form as possible. Like investing in gold that is also a piece d’resistance. For these investors, buying jewelry will all be about resale and hence indulgent purchases in solitaires, diamonds and solid gold will be the norm.”

COLLECTORS’ WILL CONTINUE

“Women who love their jewelry will still buy what catches their fancy. Maybe not expensive, large pieces but little, well made trinkets. The kind I love designing and are the staple of Tvisha Jewlz.”

PRICES MIGHT FLUCTUATE

Expectedly, jewelry prices will find it tough to remain where they are. “Given that most kaarigars have gone home and it is tough to get skilled hands, the supply chain is affected and manufacturing is at an all-time low. Hence, maybe for a while, it will all be about juggling the current inventory. And maybe also refurbishing and fixing heirloom collections for trusted clients.” says Himanshu.

REDEFINING WEDDING JEWELLERY

“Bridal and wedding jewellery is if not, one of the biggest segments of the industry. According to Himanshu, “Bridal sets will become simpler – restrained in their spread yet a collector’s delight. Bridesmaid, sisters, mothers will indulge themselves in one stunning piece. Less will be more till the air settles down and we are back to the big fat wedding and its revelry.” explains Himanshu.

“Meanwhile, weddings will get intimate,” adds Himanshu, “Not more than fifty people will gather for it and all these people will wear simpler elegant pieces. And to cater to their needs will be limited, boutique studios like Tvisha Jewlz that are design-led and known to create breathtaking pieces.”

“The saving grace for our industry, however, will be the star Gold. It’s become the investment market. And the Yen for jewelry? The undying love that women have with their ornaments. No woman ever had enough of jewels. Thank God for that.”

Image credits: freepik.com, facebook.com