PEAKLIFE

By Neha Mehrotra

Gabriella Demetriades, the South African model-turned-designer, is navigating a multitude of roles with remarkable finesse. A closer examination of her body of work reveals her as a truly multi-faceted woman. Beyond gracing the pages of fashion magazines, she has seamlessly woven her passion for clothing with her premium label, Deme. Now, stepping into a dynamic collaboration with Miraggio, a trailblazer in luxury accessories, Gabriella is poised to redefine fashion standards and envelop every modern woman in a tapestry of opulence and individuality. We sat down with Gabriella Demetriades, founder of Deme by Gabriella,to find out more about her brand’s vision and the exciting partnership with Miraggio.

How does Miraggio resonate with the ethos of Deme?

Gabriella Demetriades: Miraggio resonates with the ethos of Deme by sharing a commitment to celebrating individuality and personal expression through their fashion offerings. Both brands prioritise allowing individuals to articulate their unique style, making their collaboration a natural fit for promoting self-expression and diversity within the fashion world.

The collection is described as an expression of individuality. How do you believe these accessories contribute to expressing the uniqueness of a modern woman’s style?

Gabriella Demetriades: The accessories within the collection contribute to expressing the uniqueness of a modern woman’s style by offering a diverse range of designs, materials, and styles. The versatility enables them to create distinctive, personalised fashion statements that align with their unique sense of style.

Could you walk us through the creative process and collaborative efforts between Deme and Miraggio that resulted in such a unique fusion of styles?

Gabriella Demetriades: The collaboration began with both brands sharing their design philosophies, inspirations, and visions. They engaged in brainstorming sessions, exchanged mood boards, and iterated on designs that combined Deme’s modern aesthetic with Miraggio’s expertise in craftsmanship. Through a meticulous selection of materials, innovative detailing, and collaborative efforts, they crafted accessories that harmoniously merged the distinct characteristics of both brands, resulting in a uniquely fused collection.

Do you have a personal favourite piece from the collection? If so, what makes it special to you?

Gabriella Demetriades: The Gaby bag stands out for its elegant yet versatile design. Its sleek silhouette, combined with the practicality of its size and functionality, makes it a standout piece. attention to detail, such as the choice of materials and craftsmanship. Additionally, its ability to complement various styles and occasions adds to its appeal, making it a personal favourite within the collection.