Lifestyle

Forest Essentials Takes Luxury Ayurveda International

India’s leading luxurious Ayurvedic skincare brand has taken its first steps into the international market, by partnering with Europe’s premium online beauty retailer – Lookfantastic.com – to debut its highly acclaimed range of skincare, body care, and hair care products in the United Kingdom. This launch heralds the beginning of the brand’s journey towards spreading the profound beauty and regenerative power of ancient Ayurveda across the world.

Since its inception in 2001, Forest Essentials has combined traditional Ayurvedic rituals and principles with meticulous research to create handmade facial care, hair care, body care, wellness and makeup products that cater to the modern day self care and wellness aficionado. LookFantastic is a leading global beauty website with a portfolio of more than 660 premium brands. This, along with the sophisticated technology and knowledgeable team of world-class experts, attracts millions of visitors every month, nearly 71% of whom are international consumers.

Forest Essentials’ most popular product ranges, including the revered Soundarya collection crafted with 24k gold, will now be available for purchase in the UK. The website also offers access to the brand’s sensational Madurai Jasmine and Mogra collection, Green Tea and Oudh collection, Nargis collection, Indian Rose Absolute collection and the gentlemen’s collection. In addition to this, Forest Essentials’ thoughtfully curated gifting options are also available to UK residents through the e-retailer.

Announcing this collaboration between two industry leaders, Mr. Samrath Bedi, Executive Director, Forest Essentials India, said, “Ayurveda has gained acceptance globally and there is an increased need to explore authentic products that are not only luxurious but also high on efficacy. Forest Essentials has been a pioneer in every sense and we’re confident that our foray into the UK will enable us to represent India and products Made in India successfully in the international market.”

A foundational force in the luxury Ayurveda segment, Forest Essentials is the only Indian brand that conceptualises, formulates, manufactures, bottles, and sells its own products through boutique stores at 100 locations across the country. It also supplies amenities to more than 540 luxury hotels, resorts, and spas – making it the largest market player. Through its web boutique www.forestessentialsindia.com, the brand exports its iconic products to loyal consumers in over 120 countries.

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