India’s largest luxury carmaker Mercedes-Benz today started the new era of future mobility in the luxury segment with the launch of Mercedes-Benz EQC.
The launch of the EQC represents Mercedes-Benz’s commitment to the automotive industry’s journey towards a sustainable future and signifies a major milestone towards Mercedes-Benz’s “Ambition 2039” which aims to achieve climate-neutral mobility. The Mercedes-Benz EQC is the first product under Mercedes-Benz EQ brand, a comprehensive product and technology ecosystem that aims to shape the future of mobility, which derives from the Mercedes’ brand values of ‘Emotion’ and ‘Intelligence’.
The EQC was launched in India by Martin Schwenk, Managing Director & CEO and Santosh Iyer, Vice President, Sales & marketing through a digital event streamed from the company’s Centre of Excellence in Chakan, Pune.
The EQC was launched in India by Martin Schwenk, Managing Director & CEO and Santosh Iyer, Vice President, Sales & marketing through a digital event streamed from the company’s Centre of Excellence in Chakan, Pune.
Mr. Schwenk further added, “Listening to the customers, we launched the EQC in India after creating a nationwide ecosystem that will seamlessly support the EQC customers’ ownership requirements. The entire customer journey of an EQC customer promises to be simple and worry-free starting from booking the car online or offline, financing, wall box installation, to charging and service facilities available across our network. In addition, we are also working towards setting up fast DC chargers on popular routes in tandem with our expansive network spread.”
Mr. Schwenk further added, “Listening to the customers, we launched the EQC in India after creating a nationwide ecosystem that will seamlessly support the EQC customers’ ownership requirements. The entire customer journey of an EQC customer promises to be simple and worry-free starting from booking the car online or offline, financing, wall box installation, to charging and service facilities available across our network. In addition, we are also working towards setting up fast DC chargers on popular routes in tandem with our expansive network spread.”
“EQC will be rolled out from 13 locations in 6 cities in the initial phase. In all such locations, we have exclusive EQC display areas along with dedicated EQC teams who will take care of all the sales and customer service requirements of an EQC customer. With some of the most attractive finance schemes, a comprehensive service package and an industry first battery cover on offer, we are confident owning an EQC will not only be novel but also hassle-free vehicle to own. It definitely marks Mercedes’ leap into a new era, in which electric mobility is reliable, simple yet exciting. We are confident EQC will pave the way for further expansion of our green cars portfolio and underline our electric ambition in India suitably.”
Intelligent Futuristic Exteriors and Interiors that offer sustainable luxury
The EQC radiates ease and modernity where SUV practicality meets sports car sleekness. The EQC’s design language speaks with progressive clarity; exemplified by unique features such as the Widescreen Cockpit, LED strip light front and rear, and the black panel radiator grill. The EQC’s interior is both progressive and modern, using renewable materials for the upholstery and featuring rose gold finishing. The MBUX intuitive system is a revolutionary infotainment system with natural voice control, touch-sensitive surfaces and seamless navigation.
Optimum planning before a journey | Mercedes me app’s benefits
New Mercedes Me Connect features: benefits all existing Mercedes owners.
With the vehicle’s battery management, the users can remotely check the EQC’s battery status, access the status of charging, available range and indication upon charging completion. The user can also remotely define the maximum status of charge and set as per convenience.
Pre-entry climate control feature ensures the user can set the vehicle’s individual zone temperatures before the drive. The Anti-theft alarm system, along with Mercedes me connect gives notification on the App in case of any unwanted movements inside the locked car, and for tow away protection. EQC Compatible charging stations across India are also visible on the EQC Navigation system for ease. Other key features of Mercedes me connect are:
EQC drivers can plan their destinations from the home or office, enter a departure time and bring the interior to the desired temperature. The Mercedes me app creates transparency and helps drivers to plan upcoming journeys to best effect. Programming is possible directly via MBUX – Mercedes-Benz User Experience or via the Mercedes me App.
Intelligent recuperation| Preserves and perseveres
To ensure that the technical operating range is used to the maximum, the Mercedes-Benz EQC also charges its batteries when on the move through intelligent recuperation. The driver has a major influence on recuperation. He/she is also able to influence the recuperation level using so-called paddles behind the steering wheel. The paddle on the left increases the level of recuperation, the paddle on the right reduces it. The following stages are available:
Fit and Healthy package:
The fit and healthy package of the EQC comprises an ENERGIZING comfort programmes, ENERGIZING coach, front seat heating, AIR-BALANCE package for fragrance, ionization and filtering of the interior air. There is also ambient lighting with programme-specific lighting moods. The EQC’s ENERGIZING package’s unique features thus has positive effects on the occupants.
Safety features in the EQC:
Taking care of the occupants’ safety, the EQC features 7 airbags, attention assist, PRE-SAFER system, ESP and Active Brake assist.
Charging locations:
An EQC customer can avail of Mercedes-Benz India’s strong network for any charging or service related requirements. Mercedes-Benz will have charging facility at over 100+ locations spread across 48 cities across the country. This will ensure a customer will always find their way to a charging station for any intra or intercity commute. For convenient charging at home or office, a wall box is provided to customers.
Service offerings for the EQC:
The EQC has 3 key advantages for a customer in form of 3 unique service offerings:
Pricing:
The new Mercedes-Benz EQC is priced at INR 99.30 lakhs (all prices are ex-showroom, India).
Price includes for the first 50 units: AC Wall Box charger, home electrical charger, 5 years unlimited on-road assistance, 5 years comprehensive service package, 5 year unlimited kilometers extended warranty, 8 years/160000kms battery cover
In conversation with Myles Carroll, Brand Ambassador, DEWAR’S
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