PEAKLIFE

For more than six decades, Dhanvi Diamonds has been leading in the legacy of the diamond.  With over 20 years of experience in jewellery manufacturing and designing, Founder Saurabh A. Khandelwal unveils more on the beloved shining house with PEAKLIFE.

India’s leading diamond jewellery brand, Dhanvi Diamonds closes the gap between upper brands and non-branded jewellery with the newest in designing and technology. Using CAD and CAM, only the finest hands carve the elegant pieces at Dhanvi Diamonds.

PEAKLIFE gets in touch with Saurabh A. Khandelwal, Owner, Dhanvi Diamonds, to delve more and discover the brand’s concept and jewellery ethos.

Q.1- Tell us about the journey of Dhanvi Diamonds.

Dhanvi Diamonds is an internationally recognized, esteemed and coveted diamond jewellery house that has been beautifying Indian women for over 60 years. For more than six decades, Khandelwal house of Delhi has defied the boundaries of concept and craftsmanship creating jewellery that blends together in a unique style. The designs, borne out of experience and expertise, bring the skills together under one name in India called ‘Dhanvi Diamonds’.

It all started with Late Lala Banarasi Dass, who was in the silver and gold bars in Kucha Mahajani. Following the tradition, his son Mr. Ashok Khandelwal blessed with great wisdom and vision expanded the family business to wholesale of silver jewellery in Kucha Mahajani and retailing of gold and silver jewellery through 2 stores in East Delhi. It was in 2000 when his son Saurabh Khandelwal joined him and took the business altogether to a new turning point by adding manufacturing and wholesale of diamond and diamond jewellery under the flagship brand name of Dhanvi. Till date, the brand has successfully created its niche and presence at more than 150 jewellery stores across North India.

Q.2 – All the pieces by Dhanvi Diamonds are manufactured by CAD and CAM. What do CAD and CAM stand for?

CAD refers to Computer-aided Design and CAM is Computer-aided Manufacturing. You can learn to design on CAD and then with the help of designing you can direct CAM machines these days which uses wax or rubber and makes exact model what you have done with your designing. The change in technology has resulted in faster production and flawless pieces that people are ready to buy without a second thought.

Q.3 – What is the brand’s presence currently?

Today, our business is diversified and since we are present in 7 states, we have different distributors in every location and through the distributors, we access our dealers who run retail jewellery stores. It’s all channelled through distributorship system and very soon we are going to launch our new products under a flagship name too. Under this, we will be launching ultra-lightweight jewellery certified by the International Gemological Institute and will be hallmarked too.

Q.4 – What is the USP of the brand?

Today, Dhanvi is synonymous to excellence, purity and class. We are known by our name because of the highest possible standards in the diamond jewellery. From impeccable designing to accuracy in purity, we provide everything certified and our after-sales service adds as an icing on the cake.

Q.5 – Tell us about best-selling pieces of Dhanvi Diamonds?

Today, the major challenge in our industry is changing trends, shrinking spending of customers and ever-changing designs, so we keep on hiring new designers because in every 3 months we change our design patterns. Usually, we don’t repeat our designs. If you go to any other diamond jewellery brand, you we see the repeated design but here we completely change our designing in every 3 months.

Q.6 – Dhanvi products are best suited for wedding or gifting?

Our products start from approx. Rs. 2500, which makes it perfect for gifting purpose. On the other hand, we have intricate pieces that are no less than a treat to the eyes, which makes them perfect for celebrations like wedding, anniversary and even Indian festivals when women need a reason to celebrate traditional Indian pieces of perfection.

Q.7 – As a jeweler house, what trends do you see in the market?

Today, women are more into lightweight low-maintenance jewellery and keeping that in mind we are in the process of launching a new product range in the name of premium, where we will be targeting high-quality diamond and hallmark gold and the price range will be between 5k- 25k. We also tend to bring these pieces online via eBay and probably Flipkart.

Q.8 – Any advice for those venturing in the same segment?

With time, I have found that most of the retailer stores are selling diamond jewellery but they don’t know how to identify diamond, and if they don’t know about a diamond, how they can be sure that what they are selling are actually diamonds? So, for those who wish to venture in this glittery world of the diamond, I would suggest them to gain proper knowledge and certification and then jump into the market.