Chanel Launches it first makeup line ‘Boy de Chanel’ exclusively for men.

Chanel is launching an entirely new line of makeup that is specifically “for men.” Called Boy de Chanel, the line includes a matte moisturizing lip balm, a tinted fluid, and an eyebrow pencil, which comes in four different shades.

The tint foundation has SPF 25 and is said to hydrate while providing a luminous finish.

“By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style,” the company said in a press release.

The men’s makeup market is getting more attention. Social media stars often show that brands such as Fenty Beauty and Kylie Cosmetics work as well on men as women. In 2016, Cover Girl named is its first “boy of beauty,” and MAC and Milk Makeup are featuring men in their advertising campaigns.In the grand tradition Chanel wants to help make men pretty.

The first makeup line designed for men, will be available in South Korea on September 1, 2018 and soon in USA and other countries.