PEAKLIFE

The recent announcement of the opening of a new facility of Bird Automotive in Gurgaon is not only a sign of the aggressively expanding Bird Group but is also hinting at the promising market in India. PEAKLIFE shares the details.

BMW India has recently announced the opening of a new facility of Bird Automotive in Gurgaon. Located at Address One (BAANI), 1 Golf Course Road, Sector 56, Gurgaon. The dealership is headed by Mr. Gaurav Bhatia.With this new addition, Bird Automotive now represents BMW India with a total of three dealership facilities in Gurgaon and one MINI facility in Delhi.

Mr. Vikram Pawah, President, BMW Group India said, “BMW is committed to providing ‘Sheer Driving Pleasure’ with its aspirational products, immersive brand experience, and unrivaled aftersales service. The launch of Bird Automotive’s new facility further strengthens our commitment towards our discerning customers in one of the most promising markets in India. It will play an important role in BMW’s growing market offensive. We will continue to set new standards through our absolute commitment to serving our customers with passion and excellence.”

The Classic Display Area

Spread over 4,622 sq. ft., the ultra-modern showroom will display up to 7 cars based on the signature ‘Urban Street Display’ concept and sales lounges close to the display area. The dealership will also display original BMW Lifestyle Collection which includes a wide range of new clothing, accessories, and luggage with sporty elegance and distinctive styling. Customers can also select BMW M Performance Accessories to enhance the motorsports DNA of theirs BMW cars.

Mr. Gaurav Bhatia, Dealer Principal, Bird Automotive said, “For the last ten years, Bird Automotive has been constantly setting benchmarks in luxury automotive retail in the millennium city of Gurgaon. The perfect mix of world-class facilities, dynamic BMW cars, extremely high standards of service, coupled with our sound experience allows us to anticipate and cater to every demand of our customers. We are delighted to present our third facility in Gurgaon and are confident that this expanding footprint will lead to further business growth for us.”

Bird Automotive has employed a strong workforce of over 250 employees across all its facilities. The team of service engineers has also been trained at BMW’s training centers in Gurgaon, Singapore, Malaysia, and Germany.

BMW India is the pioneer in bringing luxurious dealerships to India. BMW India has set a decisive course by setting up BMW dealerships of international standards across the country. With the addition of this new facility, BMW Group India now has 44 sales outlets in the Indian market.